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Magazine presentation Lui

"This magazine was particularly successful from its origins to the early 1980s, afterwards it began a long decline. It was published regularly until November 1987 (the final issue of this first series was the number 285). After 1987 there was a further attempt to relaunch the title but the publication ceased again in 1994. Passed into the hands of the media group of Michel Birnbaum, after a transient stimulus, it became a pornographic magazine with episodic dissemination. It was published every three months. After the purchase of the title by Jean-Yves Le Fur, Lui was relaunched on 5 September 2013 as a high-end magazine with Frédéric Beigbeder at its helm."

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Family press
Men, Lifestyle
25-34, 50-64, 35-49
Social class
Upper middle class, AB+
Reader's interests
Men, Society, Watches, Culture, Sport, Luxury
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