Attitude, it is a certain idea of the account and photograph of sport. To tell the sport, it is to show it. The photograph occupies an essential place as since the origin of the magazine with which the name will remain associated with that with Michel Birot, the creator of the title, sporting photographer of reputation. With each number, Attitude is articulated around an event, of a topic, a personality. Journalists all, authors impassioned by the sport tell us stories, make us discover/rediscover champions and thus share their emotions.