More than one daily newspaper, "Direct Matin" is the media of the urban nomads articulated around 3 pillars:
general information, entertainment, and food and to consume malignant (beauty, wellness, déco, mode, kitchen,…).
A PROXIMITY ON 3 LEVELS
•A local anchoring extremely: exclusive leading partnerships with the PQR (Midi Libre, Le Progrès, La Provence, Western South, La Dépêche of the South).
•A freedom of opinion left to the readers: a neutral treatment of the news.
•A proximity with the urban ones thanks to a strategic distribution network (the RATP, Commercial arcades, universities,…).