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Direct Matin - Lille
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CONCEPT: More than one daily newspaper, "Direct Matin" is the media of the urban nomads articulated around 3 pillars: general information, entertainment, and food and to consume malignant (beauty, wellness, déco, mode, kitchen,…) A PROXIMITY ON 3 LEVELS • A local anchoring extremely: exclusive leading partnerships with the PQR (Midi Libre, Le Progrès, La Provence, Western South, La Dépêche of the South). • A freedom of opinion left to the readers: a neutral treatment of the news. • A proximity with the urban ones thanks to a strategic distribution network ( Public transport, Commercial arcades, universities,…).

Family press
News, Free National Daily Press
Frequency
Daily
Cover
France
Language
French
Reader's interests
News
Target
B2C
Continent
Europe
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