Direct Matin - LyonPLUS -

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Magazine presentation Direct Matin - LyonPLUS

CONCEPT: More than one daily newspaper, Direct Matin is the media of the urban nomads articulated around 3 pillars: general information, entertainment, and food and to consume malignant (beauty, wellness, déco, mode, kitchen,…) A PROXIMITY ON 3 LEVELS • A local anchoring extremely: exclusive leading partnerships with the PQR (Midi Libre, Le Progrès, La Provence, Western South, La Dépêche of the South). • A freedom of opinion left to the readers: a neutral treatment of the news. • A proximity with the urban ones thanks to a distribution network strategic (Public transport, Commercial arcades, universities,…)

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Family press
Free National Daily Press, News
LYON, France
Reader's interests
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