"Concept: the magazine practises of all the family. For more than thirty years, has accompanied, advised and informed its readers in all the fields of the daily life.
Personality: the concrete, useful magazine and interactive to give answers to the questions of the daily life.
Concrete and practical
* ideas, advices, solutions
* subjects in the middle of the daily life
* a format easy to consult and classify
* Diversity of the subjects
* Your light, precis, near, positive
* answers of experts
* Close to all
* Concerning everyone"