Marie Claire Maison Nouvelle Génération deploys a dynamics of innovation by integrating the new codes of the time and it is a success print, digital and viral:
+ 23% in sales kiosk/+21% in CONSIDERING desktop/+21% fans (evolutions since new generation in March 2016).
This dash comes to reinforce the values shared with the brand mother Marie Claire: Direction, Requirement and Aestheticism
A leading evolution which falls under a new convergence Print/DIGITAL and around 3 strong axes:
- Marie Claire house is engaged in conversation with the brands, the experts (architects, designers, journalists) and his public of readers/Net surfers
- Marie Claire house decodes the transverse “influences” to stimulate consumption
- Marie Claire house hustles the styles and propels the inspiration
The whole i