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Marie Claire Maison
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Marie Claire Maison Nouvelle Génération deploys a dynamics of innovation by integrating the new codes of the time and it is a success print, digital and viral:
+ 23% in sales kiosk/+21% in CONSIDERING desktop/+21% fans (evolutions since new generation in March 2016).
This dash comes to reinforce the values shared with the brand mother Marie Claire: Direction, Requirement and Aestheticism
A leading evolution which falls under a new convergence Print/DIGITAL and around 3 strong axes:
- Marie Claire house is engaged in conversation with the brands, the experts (architects, designers, journalists) and his public of readers/Net surfers
- Marie Claire house decodes the transverse “influences” to stimulate consumption
- Marie Claire house hustles the styles and propels the inspiration
The whole i
Rate non negotiated
16 598 EUR
Readership
1 787 000 (Les tarifs de la presse )
Type
Women, Lifestyle
Frequency
Bimestrial
Cover
France
Circulation
111 589 (ACPM 2015-2016)
Language
French
Age
35-49, 25-34
Public
Women
Social class
AB+, Upper middle class
Reader's interests
Home design & Decoration, Architecture
Target
B2C
Continent
Europe
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