CONCEPT The magazine cooks and receipts for the 7/12 years. POSITIONING Teaching approach, tips and advices, quizz, games, card-receipts. CONTENTS With the menu: Produced files, Receipts, Quizz' in, Chemistry, Gifts, Shopping, Card receipts, Decoration, Favorite, Market, Lexicon. ASSETS • A new territory: the only magazine cooks for children. • An ideal targeting around developing experiments of life. • Numbers sets of themes around large the appointments of the children: Christmas, Candlemas, Easter, Mother's Daies,… • The objective: to return the children “consomm' actors”, apprentices cooks, and to create a link between the generations.