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Paulette - ADINTIME | Media buying platform
Paulette
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Single in its kind, Paulette kicks up a rumpus the leading lines of the women's magazines with a shifted tone and a pace but especially contents inspired by its readers, of the choice of the subjects until the realization of the mag: through the Web site, the readers challenge the drafting and post their ideas. Each cover of the magazine is incarnated… by a reader, of course!
Values of proximity, dialogue, creativity, authenticity
– accessible: dreamed yes! but of unreal, not
– without diktat: a new image of the woman, the readers are the models
– participative: the reader is actress of her magazine
– creative and inspired: association Paulette Workshop federates a panel of young talented artists in all the fields.
Rate non negotiated
5 000 EUR
Type
Women
Cover
France
Frequency
Bimestrial
Language
French
Age
25-34, 18-24
Public
Women
Reader's interests
Fashion, News, Cooking, Young Women, Society, DIY (do-It-Yourself) - Creative works, Women
Target
B2C
Continent
Europe
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