Concept: THE FIRST MAGAZINE OF BABY TO ACCOMPANY ITS FIRST DISCOVERED ! Contract of Reading: A technical formula thought for the toddlers: hard-bound pages, corners rounded, ludic cutting to catch. Each month, 4 stories with large pages to be unfolded and surprises to be detached for the pleasure of playing and of handling. A practical book parents: interviews of specialists and advices education and culture. Positioning: Magazine of awakening for the 9 month old child to 3 years.