100Most (Chinese: 100毛) is a satirical weekly magazine published in Hong Kong, owned by Most Kwai Chung, the company which also runs online platform TVMost. The magazine featuring graphics, jokes and reports. Disrespectful and stridently non-conformist in tone, the publication describes its characteristics as "short", "hilarious" and “Hong Kong style”. The slogan of 100Most is “看得完，剛剛好” (English: "Just Right"). 100Most is one of the most famous magazines in Hong Kong, according to Roy Tsui, each issue reaching 80-90% sales. The target reader of this magazine is mainly post-eighties. The magazine is published every Thursday with special editions issued on an unscheduled basis.