To pass a course in digital performance, the implementation of tracking tools is essential. The traffic that you generate on your site is a very precious resource that must be exploited through a digital strategy. The tracking tools allow you to better know your audience, to segment it according to the actions carried out on your site.
Once this data is collected, you can communicate more precisely, showing different advertisements to your audiences, depending on the intentions of your audiences. Our expertise is involved in the transmission of technical elements to your teams / web partners and in the implementation of campaigns based on these tracking tools. Examples of networks used: Facebook, Instagram