Oi is a high quality city magazine in English targeting expatriate residents, travelers and English-speaking Vietnamese in Ho Chi Minh City. The magazine covers many subjects, such as travel, fashion, food, dinning and features about life and people in Ho Chi Minh City.
6,000 copies are distributed per month through 500 locations across Ho Chi Minh, with a cosmopolitan readership, with a high disposable income. Many are entrepreneurs, lawyers, doctors, teacher or travelers.
The website oivietnam.com also attracts more that 54 000 visitors /months, page views running at more than 57 000 /months. And they also has 16 242 organics followers on Facebook, which is a big community on social & online media.