Snapchat launched the Story format in 2013. Originally intended for 24-hour photo or video sharing on a full mobile screen, the Story format is today an extremely powerful and popular advertising format. A format that obviously entered another dimension when it was launched on Instagram, after an acquisition by Facebook. This democratization of the story format is pushing advertisers to be more and more creative today. Snapchat is one of the major ad strike forces when it comes to communicating with younger people. In fact, around 90% of Snapchat users are between 13 and 24 years old.