In the category of differentiating advertising formats, the geolocated filter or Geofilter from Snapchat is probably the one that stands out the most in the social media. Snapchat filters are skins to add to your photos or videos taken on the app. They are an excellent way to promote any type of event (public, private, cultural, political events, etc.) or to highlight a movement, an idea or get a message across. More generally, the geofilter offers you the possibility of making your target a real group of ambassadors.
In order to create and publish Snapchat filter, it’s important to follow some technical specifications as: