Long-term poster advertising, also known as permanent poster advertising, is a means of running a negotiated medium- to long-term poster campaign. This poster campaign extends from several months to several years.
This type of advertising with the 12m2 format is very much used to direct and signal the access of a sign to the motorists of your catchment area, it is also an excellent lever to bring traffic to the point of sale.
The advertising panels are located in the following outlying towns
Depending on the duration of the commitment, the price of a permanent billboard can vary greatly. However, in the city of Caen and its neighbouring towns, it is necessary to count between €2,500 and €2,900 (excluding VAT) per year for a billboard. Technical costs for the production and installation of the billboard are added to the price of the advertising billboard.
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