Vitaya is the preeminent practical monthly magazine for strong and active women in Belgium. It covers every domain of daily life: fashion, living, cooking, etc. but it mainly focuses on health, food, exercise and new themes such as consumer information, budget tips and the law. Vitaya gets that expertise from external coaches, all of them professionals in their field, who guarantee reliable information. Every month Vitaya offers its readers unique benefits in the form of discount coupons. This offers advertisers an opportunity to reach a female readership with purchasing power.