15 articles

• This article is dedicated to any person who would want to begin the media buying. This non-exhaustive list of words and expressions will help you to better understand conversations in the media field.

  

  Glossary : Media Buying
  Publié le : 03/25/2019 15:00:00 | Catégories : Optimize your media budgets

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• Negotiating your media plan is a key step after you’ve established your media strategy i.e. your message, your audience and the right titles/media to target your audience.

  

  7 Golden rules to apply when negotiating your media plan
  Publié le : 03/14/2019 12:31:57 | Catégories : Optimize your media budgets

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• Have a glimpse of some tips from media planning’s professionals in order to determine which magazine optimizes the most your communication campaign.

  

  Choose the best magazine for your advertisement
  Publié le : 02/22/2019 12:00:00 | Catégories : Optimize your media budgets

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• How to optimize your media plan A good media plan must meet the advertiser’s communication objectives the best possible way, addressing the largest audience within the available budget, while [...]

  

  How to optimze your media plan
  Publié le : 02/21/2019 16:32:55 | Catégories : Optimize your media budgets

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• Here are the infographics outlining the advertising market growth in 2018 on a French and Global scale. In addition, you will find the 2019's forecasts.

  

  Infographics: Global advertising market overwiew 2018 and 2019 forecasts
  Publié le : 02/04/2019 14:00:00 | Catégories : Optimize your media budgets

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