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Father’s day : what you should know and do as a brand
Is it still relevant to advertise in press in 2019 ?
How to create your advertisment
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This article is dedicated to any person who would want to begin the media buying. This non-exhaustive list of words and expressions will help you to better understand conversations in the media field.
Negotiating your media plan is a key step after you’ve established your media strategy i.e. your message, your audience and the right titles/media to target your audience.
Have a glimpse of some tips from media planning’s professionals in order to determine which magazine optimizes the most your communication campaign.
How to optimize your media plan
A good media plan must meet the advertiser’s communication objectives the best possible way, addressing the largest audience within the available budget, while [...]
Here are the infographics outlining the advertising market growth in 2018 on a French and Global scale. In addition, you will find the 2019's forecasts.