Lille

Hauts-de-France Region

230,000 inhabitants

6 755 hab/km²

To guarantee an effective billboard campaign in Lille that is adapted to your objectives, simply choose from the various 12m² (4x3) billboard offers available in the Lille area.

Billboards are a key media to anchor your brand locally, to develop your notoriety and to increase your traffic at the point of sale.

Request a quote to obtain the rates and specifics of a billboard in Lille.

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Advertising panel Lille

Lille, commune located in the region Hauts-de-France, is the 10th most populated city in France, with more than 230,000 inhabitants and a population density of 6,755 inhabitants per square kilometre. Lille is located about fifteen kilometres from the border between France and Belgium. The population of Lille is composed of 51.7% women and 48.3% men.

Age groups in percentages:

  • 0-14 years: 15.7% of the population
  • 15 to 29 years: 35.5% of the population
  • 30 to 44 years: 20.6% of the population
  • 45 to 59 years: 13.9% of the population
  • 60 to 74 years: 9.5% of the population
  • 75 years and over: 4.1% of the population

Advertisers who communicate by advertising in Lille manage to reach their target effectively thanks to the diversity of the population and the dynamism of the city located in the North.

Figures on the city of Lille

  • 17.3% of the population of Lille belong to the CSP+ category
  • 43.9% of the population travel to work by car, truck or van

Lille is a historical city because of its architectural heritage. Unlike medieval cities, Lille did not develop in a circular way around a hypercentre, but by building mosaics of entire districts.

The city regularly organises cultural events to enjoy with family or friends: concerts, markets and sports meetings that bring together thousands of participants from all over Europe. Advertising in Lille is an ideal way to reach the general public.

Which format of advertising displays to choose for the city of Lille?

To help advertisers run an advertising campaign in Lille, the billboards found in the city are the following:

  • The 12m², or 4x3, billboards are the ideal media to cover the main roads near the city centre.

The advertising network in Lille

The proposed Lille poster network is a local multi-format network of 9,000 faces in more than 90 towns and cities in the North West: