Product Details

Media: DOOH
City: Bordeaux, Lille, Paris, Rennes, Strasbourg
Oftenly used for: Boost sales, Generate traffic to my website, Ideal format for pushing a video, Targeting specific times of day

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Billboard Advertising -
Station Digital Out-of-Home (DOOH)

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Introduction to the OOH network - Station Digital Out-of-Home (DOOH)

Station Digital Out-of-Home (DOOH)

Across major French rail hubs, digital advertising screens have become the most impactful DOOH format in the outdoor media landscape. Positioned in high-footfall zones, these large-scale LED video walls combine the power of motion with a naturally captive station audience. The result: an unmissable advertising touchpoint with premium brand recall.

High-Impact Visual Solutions

Rail advertising screens offer unmatched brightness and grand-scale formats. High-definition LED panels, configured into video walls covering up to several dozen square meters, broadcast your content directly within passenger flows. The superior image quality—even in bright ambient light—and the sheer scale of these screens create a dominant visual presence unique to this medium.

Each screen is strategically placed at key decision points: main concourses, platform entrances, and interchange zones. Your message reaches commuters when their attention is naturally available, capturing those "phone-down" moments during their journey.

Why incorporate this format into your strategy?

Unmissable format: The scale and luminance of these screens command attention in the busiest environments.
Dynamic and flexible content: Support for video, motion design, and contextually relevant triggers (time of day, live news, or location-based data). A single campaign can deliver multiple creatives based on the audience profile.
Superior recall vs. static: Motion and vibrant color anchor brand memories more effectively than traditional static posters.
Audience measurement: Precise footfall and impression data allow for granular quantification of your campaign’s reach.
Ideal for product launches, corporate branding, premium brand content, and event-based announcements.

Available Locations

Digital screens are available across France’s primary rail network:

Paris: Gare du Nord (two prime sites), Gare Saint-Lazare, Gare de Lyon (Diderot facade).
Regional Hubs: Bordeaux-Saint-Jean, Strasbourg, Rennes, Lyon Part-Dieu, Lille Flandres.

Each site comes with specific technical requirements (video format, spot length, loop frequency) which our team will provide during your briefing.

Campaign Formats and Specifications

10 to 30-second spots, with day-parting and scheduling capabilities.
Campaign duration: 1 to 4 weeks, depending on objectives and inventory.
Integration with other in-station media (vinyl wraps, banners, classic billboards) for 360-degree passenger journey coverage.
Creative support available to adapt your assets for DOOH specifications if required.

Receive your digital rail advertising quote within 48 hours.

Station digital screens deliver the power of DOOH across France’s leading rail network. A premium format for brands seeking maximum impact.

Format panneaux

Your OOH posters at the best rates on Station Digital Out-of-Home (DOOH)

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: DOOH
City: Bordeaux, Lille, Paris, Rennes, Strasbourg
Oftenly used for: Boost sales, Generate traffic to my website, Ideal format for pushing a video, Targeting specific times of day