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Mobile Application advertising
Mobile app advertising (or in-app advertising) is an excellent advertising space if you want to promote the launch of a new app or communicate about new products or services. With millions of users spending hours each day on various mobile applications, this form of advertising offers exceptional reach and a unique opportunity to effectively engage the target audience.
Whether your goal is to increase brand awareness, drive app downloads, or generate sales, our dedicated team of media experts will accompany you at every step of the process to design and plan mobile app advertising campaigns. Discover our mobile app advertising offer.
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What is mobile app advertising?
Mobile app advertising, also known as "mobile advertising", is a marketing strategy aimed at promoting products or services through mobile applications.
In 2022, according to the report from We Are Social, 87% of internet users use their smartphone to search the internet. This surge in smartphone usage is not to be overlooked. It can be a real lever for advertising via mobile applications.
Mobile app advertising offers advertisers an effective way to reach their target audience wherever they are.
How to advertise on mobile apps?
To advertise on a mobile application, advertisers have several options. They can choose from advertising formats such as banners, interstitials, video ads, native ads, etc. Also, they can choose between different mobile advertising platforms, including mobile ad networks, ad exchanges, social media, in-app advertising platforms, and more. By using these channels, advertisers can specifically target their audience based on specific criteria:
- demographics
- geographics
- behavioral
- contextual
What is the cost of advertising on a mobile app?
As for the price of advertising on a mobile application, it varies depending on several factors, such as the chosen advertising format, the type of campaign (CPC, CPM, CPA, etc.), the bidding model used, the chosen advertising platform, market competition, and traffic quality.
Costs can be determined by real-time bidding in the case of advertising networks, while other platforms may offer more fixed pricing models. It is essential for advertisers to define an appropriate budget and carefully monitor the performance of their campaigns to optimize their return on investment.