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Out Of Home Advertising

Advertising billboards extend to a multitude of locations: streets, kiosks, buses, trams, trucks, bicycles, platforms, train stations, shopping centers, banks, and more. Today, you can be present almost everywhere. Billboards also come in various formats to meet different marketing objectives of advertisers and to reach their targets. These formats include: 2m², 4m², 8m², 12m² (or 4x3), backs and sides of buses, and even large-format posters on building facades...

Find a wide selection of advertising billboards in France and abroad on our platform and request quotes in just a few clicks to know the rates for these advertising billboards.

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Bus shelter advertising
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Direct Media
Taxi Advertising in Paris
  • Out of home
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Taxi Advertising in Paris

Rideshare vehicles and taxis are prime advertising platforms for brands looking to target a highly local and specific audience. Advertising on taxis in the Île-de-France region and Paris provides an opportunity to reach a broad and diverse audience. As a major tourist destination and the cultural, political, and financial hub of France, Paris offers...
Car advertising
From From €4400 excl.VAT excl. tax
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Direct Media
Taxi advertising in Lille
  • Out of home
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Taxi advertising in Lille

Advertising on Taxi allows you to reach a local target of pedestrians, cyclists or motorists in Lille.  When you advertise on a medium such as a taxi, you should be aware that each vehicle is dedicated to a single campaign, so you do not share the vehicle with another advertiser in order to guarantee an excellent retention rate with your target....
Car advertising
From 8 500 € - 20 taxis / 2 weeks campaign excl. tax
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Direct Media
Taxi advertising in Lyon
  • Out of home
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Taxi advertising in Lyon

Advertising on Taxi in Lyon is a system of adhesive posters placed on the body of a car. This type of advertising allows an advertiser to target a very local audience travelling on foot, by bike or by car. It is important to know that a taxi will not share its display surface with other advertisers so as not to impact the retention rate of an advertising...
Car advertising
From 8 500 € - 20 taxis / 2 weeks campaign excl. tax
Answer within 48h
Direct Media
Taxi advertising in Toulouse
  • Out of home
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Taxi advertising in Toulouse

Advertising on Taxi in Toulouse is a system of advertising posters placed on the body of a car. The taxi will then travel around the city centre and the outskirts of Toulouse on its usual journeys. This type of advertising allows an advertiser to target a very local audience travelling on foot, by bike or by car. The taxis are not shared between several...
Car advertising
From 8 500 € - 20 taxis / 2 weeks campaign excl. tax
Answer within 48h
Direct Media
Taxi advertising in Bordeaux
  • Out of home
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Taxi advertising in Bordeaux

The principle of advertising on taxis in Bordeaux is to affix an advertiser's posters to the body of the vehicle. The taxi then goes on its usual errands around Bordeaux and its suburbs. This type of advertising allows an advertiser to target a very local audience who travel on foot, by bicycle or by car. The taxis are not equipped with several...
Car advertising
From 8 500 € - 20 taxis / 2 weeks campaign excl. tax
Answer within 48h
Direct Media
Taxi advertising in Strasbourg
  • Out of home
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Taxi advertising in Strasbourg

The principle of advertising on taxis in Strasbourg is to affix an advertiser's posters to the body of the vehicle. The taxi then goes on its usual errands around Strasbourg and its suburbs. This type of advertising enables an advertiser to target a very local audience who travel on foot, by car or by bicycle. The taxis are not equipped with several...
Car advertising
From 8 500 € - 20 taxis / 2 weeks campaign excl. tax
Answer within 48h
Direct Media
Taxi advertising in Nice
  • Out of home
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Taxi advertising in Nice

The principle of advertising on taxis in Nice is to affix an advertiser's posters to the body of the vehicle. The taxi then goes on its usual errands around Nice and the surrounding area. This type of advertising allows an advertiser to target a very local audience who travel on foot, by bicycle or by car. Taxis are equipped with single advertiser...
Car advertising
From 8 500 € - 20 taxis / 2 weeks campaign excl. tax
Answer within 48h
Direct Media
Taxi advertising in Nantes
  • Out of home
Book this media

Taxi advertising in Nantes

The principle of advertising on taxis in Nantes is to affix an advertiser's posters to the body of the vehicle. The taxi then goes on its usual errands around Nantes and the surrounding area. This type of advertising enables an advertiser to target a very local audience who travel by car, on foot or by bicycle. In order to guarantee an optimal retention...
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Car advertising
From 8 500 € - 20 taxis / 2 weeks campaign excl. tax
Answer within 48h
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Outdoor Advertising

In every country around the world, outdoor advertising remains one of the most effective communication levers. Each billboard belongs to a media owner: the company that leases this space to advertisers wishing to communicate outdoors. This media owner, in turn, leases the urban furniture from the local municipality or the landowner. Media owners structure their offer into networks, collections of several billboards distributed across a specific geographic area. There is no minimum or maximum number of faces for a network: each media owner freely decides on the composition of their out-of-home (OOH) advertising solutions.

Key players in the global out-of-home advertising market

The global out-of-home advertising (OOH) market remains highly concentrated: the top 5 global leaders in outdoor advertising account for approximately three-quarters of the revenue generated by the top 15 players. Among these leaders are:

  • JCDecaux – the world’s number one in outdoor communication
  • Clear Channel Outdoor
  • Focus Media
  • Ströer
  • Lamar Advertising

The power of the top two groups is explained by their geographic reach. They are the most internationalized players, unlike the others who operate mainly on one or two continents. JCDecaux remains one of the few media owners present in Africa and the Middle East, in addition to Europe, the Americas, and Asia-Pacific.

In France, the outdoor advertising market reached €1,325 million in net advertising revenue in 2025, according to the 2025 BUMP (IREP source). After an exceptional 2024 boosted by the Paris Olympic Games, 2025 marks a consolidation phase (-5.3% vs. 2024), while still showing growth compared to 2023 (+3.1%). The digital segment (DOOH) reached €301 million, representing 23% of total OOH advertising revenue in France, and has grown by +12.4% over two years. On the advertiser side, OOH attracted 9,247 advertisers in 2025, including 4,302 active in DOOH (+29.7% vs. 2023): a clear sign that digital billboard advertising has become essential.

Available billboard formats

Billboards come in various formats to meet advertisers' marketing objectives and reach every target audience. Here are the main billboard advertising formats:

Billboard formats

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In outdoor advertising, bookings are generally made on a calendar week basis (Monday to Sunday). DOOH, however, offers more flexible time slots, sometimes by the day or even the hour, allowing billboard advertising to be adjusted based on context (weather, events, audience).

Note: not all out-of-home advertising environments follow the same trend. According to the 2025 BUMP, the shopping/indoor segment is the only one to grow in 2025 (+7.5% vs. 2024) and boasts the highest digitalization rate (66% DOOH). Transport (stations, airports, subways) remains the leading environment for DOOH with 38% digital share, while street furniture (-1.8% vs. 2024) is proving more resilient than large outdoor formats (-12.2%).

Reaching your target audience throughout their media journey

A specific target audience can be exposed to billboards throughout their day, regardless of their age group. Each advertiser can optimize the geographic positioning of their displays based on the target's commute, leisure activities, places of consumption, and points of purchase. Furthermore, outdoor advertising is the medium closest to the point of sale: a decisive advantage given that nearly 30% of purchases are planned versus 70% made spontaneously. This proximity makes billboard advertising a powerful tool for generating in-store traffic.

>>> View outdoor advertising networks in France

Billboards in Paris

Billboards in Paris

Billboards in Marseille

Billboards in Marseille

Billboards in Lyon

Billboards in Lyon

Billboards in Bordeaux

Billboards in Bordeaux

Outdoor advertising: the medium best integrated into our environment

Although a traditional medium, outdoor advertising has been present in our societies for centuries and is now part of the urban landscape. Unlike other intrusive advertising formats (pop-ups, pre-rolls, telemarketing), out-of-home (OOH) advertising does not interrupt consumers in their activities. Advertising effectiveness studies show that OOH benefits from higher attention and recall rates than many other media and remains one of the most widely accepted formats. This positive perception unconsciously encourages consumers to pay more attention to campaigns displayed on billboards.

Why include billboard advertising in your media plan?

Combining several media channels reinforces message recall: this is the foundation of a cross-channel strategy. Outdoor advertising particularly excels when it comes to local communication and reaching a specific geographic target. In this field, billboard advertising remains unbeatable, both in terms of total reach and cost per thousand (CPM). The options offered by display advertising : street furniture, large formats, buses, trams, subways, public places, digital panels, allow for refined targeting and increased relevance. According to the 2025 BUMP, 47% of OOH advertisers now include a DOOH component in their campaigns (vs. 36% in 2023), proving the growing diversity within outdoor media plans.

Running multiple waves of advertising is another key driver of efficiency for out-of-home advertising. Repetition anchors the brand in consumers' minds and creates a recurring connection. A first wave to announce an event and build anticipation, followed by a second wave to follow up and convert: this mechanic, easy to orchestrate with outdoor advertising, works equally well for store openings or product launches.

Outdoor advertising is a powerful medium in constant transformation, driven notably by DOOH and programmatic audience measurement. With €1,426 million in advertiser investment in 2025 (source: France Pub, BUMP 2025), it remains a pillar of the French communication market. Identifying the most relevant solutions for your brand will allow you to reach your target effectively and boost your sales. Find thousands of billboards across France on Adintime.com. At Adintime, we support and advise you on purchasing advertising networks, from local to national levels.

Select the network you wish to advertise on and request your personalized quote to receive the rates and terms for your billboard advertising campaign.

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Sources:

*World out of home organization data

** 2025 BUMP (Unified Advertising Market Report)