VTCs and Taxis are preferred advertising platforms for advertisers looking to reach a very local and targeted audience. Advertising on taxis and VTCs in Île-de-France and in the city of Paris provides an opportunity to reach a wide and diverse audience. Paris is an extremely touristy city and serves as a cultural, political, and financial center, being the capital of France.
This advertising method is ideal for advertisers aiming to achieve visibility and brand awareness. Moreover, this advertising medium is one of the few that allows advertisers to have exclusive access to the platform. The advantage of this communication channel is that each vehicle is exclusive to one advertiser: 1 car = 1 brand. If you want to reach a target audience of pedestrians, cyclists, or motorists with high purchasing power (CSP+) in Paris and Île-de-France, an advertising campaign on a VTC or Taxi can be an excellent solution for you.
Choosing Taxis and VTCs for your campaign also allows you to display your ads in areas with restricted advertising, since these vehicles are in motion throughout the day.
According to a study conducted by IPSOS, 9 out of 10 people notice an advertisement when it is on a VTC/Taxi. Furthermore, 86% of them remember the brand name, making it a top advertising medium for accelerating brand awareness.
Submit your inquiry to obtain the rates for advertising on taxis and VTCs in Paris and Île-de-France.
The advertising network in Paris and Ile de France is composed of a fleet of 1020 cars, i.e. a network of 2040 faces available in 4 different formats. The minimum duration of communication is 4 weeks and can extend over several months.
The price for a 4-week advertising campaign on taxis in Paris on the standard 1.5m2 format starts from €24,891 excluding VAT (including technical costs).
This taxi advert is responsible with a fleet of 100% electric and hybrid vehicles. But not only that, the advertisements are printed in France with eco-responsible materials, all the devices are recycled at the end of each campaign.
Finally, all residual CO2 emissions are offset in a French environmental project.
Impact calculated on the basis of a month's campaign with 100 advertising cars driving in the Ile de France region
The offer is simple and includes 4 formats:
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