From 10500 € - 50 taxis / 2 weeks campaign excl. tax

Product Details

Audience: B2C
Media: Out of home
Country: France
Region: Île de France
City: Paris
Objectif: Awareness, Product/service promotion
Media details: Taxi
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

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Advertising Taxi Advertising in Paris

Direct Media

Out of home B2C 10 000 - 15 000 €

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Introduction to the OOH network - Taxi Advertising in Paris

Rideshare vehicles and taxis are prime advertising platforms for brands looking to target a highly local and specific audience. Advertising on taxis in the Île-de-France region and Paris provides an opportunity to reach a broad and diverse audience. As a major tourist destination and the cultural, political, and financial hub of France, Paris offers unmatched exposure for advertisers.

This format is ideal for brands aiming to boost visibility and brand awareness. Additionally, taxi advertising is one of the few formats that grants exclusive branding rights to the advertiser. Each vehicle is dedicated to a single brand: 1 car = 1 brand. If you're looking to engage an affluent urban audience in Paris and Île-de-France—whether they’re pedestrians, cyclists, or drivers—a taxi advertising campaign is a highly effective solution.

Choosing taxi advertising also allows you to display your message in areas where traditional static advertising is restricted, as taxis are constantly on the move throughout the day.

According to an IPSOS study, 9 out of 10 people notice advertisements on rideshare vehicles or taxis. Moreover, 86% of them remember the brand name, making it one of the most effective outdoor advertising formats for brand recognition.

Taxi Advertising Rates

Request a quote to receive pricing details for taxi advertising in Paris and Île-de-France.

Format panneaux

Your OOH posters at the best rates on Taxi Advertising in Paris

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Audience: B2C
Media: Out of home
Country: France
Region: Île de France
City: Paris
Objectif: Awareness, Product/service promotion
Media details: Taxi
Oftenly used for: Building your reputation locally, Promoting an event, product or service, Working locally in your catchment area

Taxi advertising in Paris and Ile-de-France region

How to Launch a Taxi Advertising Campaign in Paris?

Taxi advertising in Paris is a powerful way to engage a mobile urban audience. With a fleet of taxis constantly navigating the city's busiest routes, this format ensures maximum exposure to pedestrians, drivers, and passengers alike.

Taxi Advertising Costs

The cost of a taxi advertising campaign depends on several factors:

Campaign duration: Short-term campaigns (2 to 4 weeks) are more affordable than long-term placements.
Number of taxis: The larger the fleet, the greater the reach and message repetition.
Ad format: Full wraps are more expensive than partial placements.
Location: Due to its high demand, Paris is a more competitive market compared to other major cities.

On average, a taxi advertising campaign in Paris for a fleet of 50 taxis (100 ad placements) costs around €10,500. Prices vary based on format, duration, and fleet size.

Ways to Maximize Brand Visibility with Taxi Advertising

Taxis offer multiple advertising opportunities to enhance your brand exposure:

Exterior wraps: High-quality adhesive graphics turn taxis into mobile billboards.
Digital window displays with Vitrophanie (new in 2025): Some formats extend visuals onto the rear side windows for an even stronger impact.

By combining these options, your brand benefits from high-frequency, memorable exposure, making taxi advertising a powerful urban marketing tool.

Taxi Advertising Formats

Extensooh Media offers four taxi wrap formats, each delivering a different level of impact:

Classic Cover

Stickers placed on the lower side panels beneath the door handles.
A subtle yet effective format to reinforce brand recognition.

Total Door Cover

Full wrap covering both taxi doors, with an option for Vitrophanie.
Significantly boosts visibility and captures pedestrian attention.

Iconic Cover

Complete vehicle wrap, including Vitrophanie options.
Perfect for a premium and standout brand presence.

Panoramic Cover

Extensive vehicle coverage, including doors and extended rear window displays using Vitrophanie.
Delivers maximum visual impact and full immersion in the advertising campaign.

Each format is designed to align with brand communication goals and create a lasting impression in a dynamic urban market.