Advertising on Taxi in Toulouse is a system of advertising posters placed on the body of a car. The taxi will then travel around the city centre and the outskirts of Toulouse on its usual journeys. This type of advertising allows an advertiser to target a very local audience travelling on foot, by bike or by car.
The taxis are not shared between several advertisers, they are equipped with the visuals of a single advertiser. Thus, the retention rate of the advertisement will be optimised for an optimal result.
According to a study by IPSOS, 9 out of 10 people notice an advertisement when it is on a Taxi. Moreover, 86% of these 9 out of 10 people remember the brand name, which makes it a top advertising medium to accelerate brand awareness.
The advertising network in Toulouse is composed of a fleet of 70 vehicles, i.e. a network of 140 faces available with printable advertisements in 4 different formats. The minimum duration of communication is 4 weeks and can extend over several months.
4 formats exist:
The price for a 1 month campaign on the 1.5m2 standard format in Toulouse starts from €12,512 excluding VAT (including technical costs).
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