The principle of advertising on taxis in Bordeaux is to affix an advertiser's posters to the body of the vehicle. The taxi then goes on its usual errands around Bordeaux and its suburbs. This type of advertising allows an advertiser to target a very local audience who travel on foot, by bicycle or by car.
The taxis are not equipped with several advertising posters from different advertisers but are equipped with the visuals of a single advertiser (on the right and left sides) in order to allow a better retention rate of the advertisement.
According to a study by IPSOS, 9 out of 10 people notice an advertisement when it is on a Taxi. Furthermore, of these 9 out of 10 people, 86% remember the brand name, which makes it a top advertising medium to accelerate brand awareness.
The advertising network in Bordeaux is composed of a total of 70 vehicles, i.e. a network of 140 faces available with printable advertisements in 4 different formats. The minimum duration of communication is 4 weeks and can extend over several months.
The advertising offer on taxis in Bordeaux is available in 4 formats:
The price for a 1 month campaign on the standard 1.5m2 format in Bordeaux starts from €12,512 excluding VAT (including technical costs).
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