Advertising in Bordeaux

How much does advertising in Bordeaux cost?

Here is an average price range per media for running an advertising campaign in Bordeaux. The prices may vary depending on the size of the metropolitan area and seasonality.

1. Outdoor advertising: Average budget of €40 to €100 per face, totaling approximately €3,500 to €13,000 excluding taxes.
2. Local TV: Average budget of €5,000 excluding taxes.
3. Newspapers and magazines: On average, for a half-page ad, €500 to €5,000 excluding taxes.
4. Display advertising: Average budget of €5,000 excluding taxes.
5. Social media: Average budget of €1,000 to €1,500 excluding taxes.
6. Radio: Average budget of €5 to €47 per spot, totaling on average €350 to €3,290 excluding taxes.

Advertising formats in the city of Bordeaux:

Radio advertising in Bordeaux

If one of your goals is to increase brand awareness or drive audience engagement, radio advertising is a suitable choice. Advertising on the radio in Bordeaux allows you to repeat your message to your audience multiple times, creating effective brand memorization.

Radio advertising in Bordeaux also offers the opportunity to geographically target your audience and select specific socio-demographic criteria such as age or gender.

For example, you can run your radio campaign in Bordeaux through the NRJ Bordeaux channel. With the NRJ global offer, you can diversify and multiply your contacts through the following radio stations:

1. NRJ
2. Nostalgie
3. Chérie FM
4. Rire & Chanson

These stations accumulate 105,900 daily listeners, making them the leading local offer in Bordeaux. (Médiamétrie EAR > Local Sept.20/Jun.22 - L/V - 5h/24h - BORDEAUX - Ensemble 13 years and older - AC (100) - PDA (%))

TV advertising in Bordeaux: Local channels and segmented TV

To boost your visibility and increase brand awareness in Bordeaux, TV advertising is the most suitable medium. TV is often chosen for the trust it establishes between advertisers and the audience. It allows you to reach a large-scale audience while being highly targeted. This targeting is achieved through data collected by television channels, including socio-demographic criteria such as location, age, income level, marital status, etc.

If you want to target your audience more precisely and exclusively, you can run a segmented TV advertising campaign in Bordeaux. Unlike traditional TV advertising, segmented TV allows you to deliver multiple different ads to a diverse audience based on characteristics such as:

1. Age
2. Gender
3. Location
4. Profession
5. Consumer habits, etc.

The advantage of this approach is that the campaign budget is optimized. By delivering tailored advertisements to each audience segment, the campaign has a greater impact on your audience.

Outdoor advertising in Bordeaux

Outdoor advertising is an ideal way to increase visibility in Bordeaux. Strategically placed in high-traffic areas, outdoor billboards are highly effective at reaching a wide audience. This format offers versatility and different options depending on your objectives.

For example:

• The 2m² billboard targets pedestrians and city dwellers.
• The 12m² billboard targets motorists on major roads.
• The 8m² billboard is ideal for targeting both motorists and pedestrians, located on major roads near city centers.
• The side panels of buses are perfect for targeting pedestrians in specific areas.
• The rear of buses can be used to target motorists in the city, etc.

Advertising through outdoor billboards in Bordeaux allows you to vary your formats and placements, including buses, billboards, trams, taxis, as well as advertising in the metro and DOOH (Digital Out-of-Home).

Advertising in the metro is frequently chosen to increase visibility. The ad is displayed in several stations, reaching numerous travelers who spend several minutes waiting in the station, resulting in a high ad recall rate.

DOOH is also an effective format for increasing brand awareness and encouraging passersby to interact. Its strategic placement in shopping centers, airports, sports facilities, and other high-traffic locations allows for targeted advertising based on socio-demographic criteria, reaching a large audience.

Newspaper advertising in Bordeaux

To gain credibility and reach a local target audience, you can run a newspaper advertising campaign in Bordeaux. Advertising in a local newspaper or magazine allows your ad to benefit from the credibility and respect that local readers give to the publication.

Newspaper advertising enables effective audience targeting based on data collected about the readership of local newspapers and magazines, as well as editorial focus.