Advertising in Lyon

How much does it cost to advertise in Lyon?

Here is an average of advertising costs in Lyon by media in the city of Lyon (costs vary depending on the format, campaign duration, and seasonality).

1. Local Television: on average €5,000 (excluding taxes).
2. Segmented TV: on average €1,500 (excluding taxes).
3. Out-of-Home (OOH) Advertising: cost per face ranges from €50 to €130, with an average budget of €3,500 to €20,000 (excluding taxes).
4. Newspapers: on average €500 to €5,000 (excluding taxes) for a half-page.
5. Radio: cost per spot ranges from €5 to €47, with an average of €350 to €3,290 (excluding taxes).
6. Social Media: on average €1,000 to €1,500 (excluding taxes).
7. Digital Advertising: on average €5,000 (excluding taxes).
8. Audio Digital: on average €1,000 (excluding taxes).

Advertising in local media in Lyon

Lyon is a large city with numerous local media channels where you can advertise to enhance your local visibility.

Newspapers

Local newspapers are the epitome of proximity media. They are deeply rooted in the daily lives of their readers, providing news about the city or the region on a weekly or daily basis. As such, they are highly effective for businesses aiming to reach a local target audience, strengthen their brand image, increase awareness, promote an event, or announce a store opening.

Radio

Radio is perfect for reaching a broad local audience and is commonly used in local media plans. It has a strong emotional impact conveyed through the power of voice. Advertising on a local or targeted radio station in Lyon can be an excellent way to establish a connection with your listeners/customers. Radio is highly appreciated in the Auvergne-Rhône-Alpes region, with an audience reach of 74.6% in 2022, according to a study by Médiamétrie.

Radio is a relevant advertising medium due to its precise targeting capabilities. Advertisers have the option to choose the timing of their ads, especially during peak listening hours for their target audience.

Pro tip for radio effectiveness: We recommend running a campaign for a minimum of 10 days with an average of 7 ad spots per day.

Television

Lyon has local TV channels that allow you to reach a wide local audience. Television is particularly appreciated for its precise targeting capabilities. It offers flexibility in choosing the airing time and the target audience, allowing for targeting based on criteria such as age, gender, location, etc.

Outdoor Advertising

There are various highly effective outdoor advertising options available for campaigns within Lyon.

OOH (Out-Of-Home) Advertising

Outdoor advertising is one of the most commonly used mediums for local communication. It offers powerful visibility as posters are strategically positioned in high-traffic areas or along daily commuting routes of your target audience.

The visual impact of outdoor advertising is significant, thanks to different billboard formats and eye-catching designs aimed at attracting the attention of passersby.

Buses, Taxis, VTCs, and Metro

Lyon has an efficient public transportation network consisting of trams, buses, and metros, providing easy mobility within the city and offering a wide range of diverse advertising locations.

Devices such as buses, taxis, and the metro are perfect for targeting a very specific local audience, including pedestrians and drivers.

Bus advertising is highly sought after as it reaches a specific area, ensuring that the ad is seen by different pedestrians and drivers in the selected locality. Additionally, this medium is often cost-effective and provides good value for money.

Taxis and VTCs are equally attractive. In addition to the aforementioned benefits, they offer exclusivity in advertising placement. The advertising space on a taxi is reserved for a single advertiser and not shared with others.

In Lyon, you have the opportunity to have your advertising space on an environmentally friendly taxi. Lyon is a city committed to environmental sustainability and offers the option of advertising on 100% hybrid taxis, with eco-friendly recyclable posters.

DOOH (Digital-Out-Of-Home)

DOOH is a modern and increasingly popular advertising medium adopted by cities aiming to modernize their communication. Digital dynamic signage boards provide significant targeting capabilities, allowing you to reach the right audience at the right time. Strategically placed in high-traffic locations such as shopping centers, sports facilities, or streets, DOOH is perfect for reaching a broad audience, especially in Lyon, a tourist city with numerous commercial and leisure areas.

Segmented TV Advertising in Lyon

To ensure your ad reaches a precise and highly targeted audience, advertisers have the option of leveraging segmented TV advertising in Lyon. This powerful medium offers a high return on investment by reaching the most relevant audience. Segmented TV advertising is widely used for local campaigns as ads are tailored based on viewers' interests and socio-demographic criteria, maximizing the personalized experience for customers. A personalized experience greatly enhances the conversion of prospects into customers.

Segmented TV advertising in Lyon allows you to:

1. Strengthen the bond between viewers and their region
2. Have a positive impact on the local market economy
3. Be part of your target audience's daily lives
4. Encourage viewers to support local businesses