Product Details

Public: Children, Men, Women
Audience: B2C
Media: Ecological, Evenemential
Country: France
Region: Auvergne Rhône Alpes
City: Lyon
Type of event: Advertising Bike
Media details: Bike

Format panneaux

Billboard Advertising -
Marketing bike Lyon

Direct Media

Out of home B2C

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Introduction to the OOH network - Marketing bike Lyon

Marketing bike in Lyon: boost your visibility in the capital of Gaul

At the intersection of innovation and sustainable mobility, the chauffeured marketing bike is the ideal tool to dominate Lyon's urban landscape. This MOOH (Mobile Out-of-Home) medium offers exceptional proximity to the public, from Place Bellecour to the Part-Dieu business district. With a fleet of 40 vehicles traveling 100 km daily, this setup guarantees approximately 50,000 estimated OTS per day per bike. It is the perfect solution for turning a launch into an event or strengthening your brand presence in the heart of Lyon.

What are the advertising formats?

The marketing bike offers high-impact exterior branding formats and bespoke field activation solutions:

Rear format: A tactical display for effective visibility among pedestrians and drivers alike. (Offer: 1 bike / 2 weeks for €2,750 excl. tax).
Full covering: A total vehicle wrap for maximum creative space and record-breaking brand recall. (Offer: 5 bikes / 2 weeks for €7,100 excl. tax).
Privatization and activation: Available hourly for sampling operations, team building, or event shuttles throughout Lyon.

The advantages of advertising on this platform

Choosing a marketing bike in Lyon provides major strategic advantages for your campaigns:

An eco-friendly and high-performance medium: By covering 10,000 km, this fleet saves 2 tons of CO2. It is a powerful tool to highlight your environmental commitment while remaining visible year-round thanks to comfort features (blankets and windows).
Total urban agility: Unlike traditional media, the bike accesses pedestrian zones in Old Lyon and historic districts, ensuring optimal coverage of the metropolitan area's most popular locations.
A memorable brand experience: Following the Celio example, this medium creates a genuine moment of interaction. Full vehicle customization turns every trip into an immersive and friendly street marketing operation.

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Your OOH posters at the best rates on Marketing bike Lyon

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.