Advertising in Auvergne-Rhône-Alpes

How much does advertising cost in Auvergne-Rhône-Alpes?

Here are the average budgets per media in Auvergne-Rhône-Alpes (costs may vary depending on the format, campaign duration, and seasonality).

1. Outdoor advertising: average budget of €50 to €130 per face, totaling approximately €3,500 to €20,000 excluding taxes.
2. Local TV: average budget of €5,000 excluding taxes.
3. Newspapers and magazines: average budget of €500 to €5,000 excluding taxes for a half-page ad.
4. Display advertising: average budget of €5,000 excluding taxes.
5. Social media: average budget of €1,000 to €1,500 excluding taxes.
6. Radio: average budget of €5 to €47 per spot, totaling approximately €350 to €3,290 excluding taxes.

Advertising in Auvergne-Rhône-Alpes

Different advertising channels are available in the Auvergne-Rhône-Alpes region to fulfill various objectives. For example:

- Building a positive brand image

Advertising in this region can help construct your brand image by communicating your company's values. Additionally, it allows you to retain existing customers by informing them about the latest updates regarding your product, service, or offer.

- Attracting a tourist audience

Launching an advertising campaign in Auvergne-Rhône-Alpes is ideal for reaching a diverse and tourist-oriented audience. It enables you to enhance your visibility and increase your brand awareness. With a creative and impactful campaign, you can leave a lasting impression on your audience.

- Generating sales

Advertising can stimulate the purchase of your product or service, particularly through exclusive offers and benefits.

Outdoor advertising in Auvergne-Rhône-Alpes

If you wish to execute an advertising campaign with outdoor advertising in Auvergne-Rhône-Alpes, it is possible!

This advertising medium is particularly effective for disseminating advertising messages to targeted audiences, such as those on the streets, public transportation, and shopping centers. There are various outdoor advertising formats available, including advertisements on taxis and VTCs, bus facades, and in the metro, all of which reach a wide audience and have a significant impact on individuals.

Outdoor advertising is also appreciated for its visual impact, achieved through various formats ranging from 2m² to 12m², as well as the creativity displayed by advertisers in their design.

You can advertise in Auvergne-Rhône-Alpes using these different outdoor advertising channels. For instance, you can choose to advertise in Lyon, a city with an interesting advertising network due to its metro, tramway, and numerous taxis. The city of Clermont-Ferrand also has an extensive advertising network that enables you to reach a more localized and specific audience.

Local TV advertising in Auvergne-Rhône-Alpes

If you want to broadcast your TV advertisement in Auvergne-Rhône-Alpes, you can opt for segmented TV advertising. This approach is an excellent way to advertise locally while conducting a regional-scale campaign. It allows you to target specific audiences based on geographical or socio-demographic criteria. By doing so, your advertisement will reach the right people at the right time.

Segmented TV advertising is a cost-effective solution for TV advertising. It is also possible to broadcast your advertisements on local TV channels.

Newspaper and magazine advertising in Auvergne-Rhône-Alpes

Advertising in newspapers and magazines in Auvergne-Rhône-Alpes is a great way to reach a qualified audience and gain credibility with your target market.

This advertising medium enables you to reach a large and qualified audience. Local magazines and newspapers are usually specialized and cover specific topics and sectors. Advertisers can select the most suitable press titles based on their industry sectors and/or target audience.

The advantage of choosing local newspapers and magazines is that their readership is likely to be more receptive to advertising messages, especially when tailored to local news. Additionally, advertising in newspapers and magazines is effective due to its repetitive nature. As periodicals are often read repeatedly, they contribute to better memorization of the advertising message.

Advertising on local radio

Local radio is an effective channel for proximity communication. It is widely used to promote goods or services locally and/or on a regional scale to reach a large number of individuals. Auvergne-Rhône-Alpes is a region where impactful radio campaigns can be conducted and listened to by many people. According to a 2022 Médiamétrie study, radio reaches an audience of 74.6% in the region.

Radio can fulfill several objectives:

1. Establishing a genuine connection with listeners through emotions and storytelling.
2. Increasing brand awareness by reaching a wide audience and improving reputation.
3. Generating sales by encouraging the audience to discover your products/services through promotions or limited-time offers.
4. Promoting an event within a specific locality or region.