BFM Lyon
Net average budget
€18,000 excl. tax

Product Details

Format
, ,
Cover
France
Sub-distribution
Lyon
Public
Men, Women
Target
B2C
Media
TV

Tv Advertising BFM Lyon

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Lite

  • Processing of the quote request within 48 hours
  • Limited access to simulations
  • 15% of fees on the media purchase

Business

  • Processing of the quote request within 24 hours
  • Unlimited access to simulations
  • 10% of fees on the media purchase

Introduction to the TV show BFM TV - BFM Lyon

The BFM Lyon TV channel is a regional branch of BFM that provides continuous coverage of Lyon's news. Local news, traffic information, weather, sports results, cultural events, outings, etc. The channel's team of journalists covers local news on the spot and continuously.

Do you want to make an impactful local advertisement? Advertising on BFM Lyon will enable you to effectively reach the inhabitants of Lyon and its metropolitan area. Sponsorship advertising or traditional advertising, discover the channel's advertising offers and request a quote.

Some figures of the TV channel BFM Lyon

  • 2nd news channel in terms of daily audience in Lyon and its metropolitan area
  • 280,000 viewers each week
  • 470K viewers in the 2020-2021 season* (i.e. 1 in 3 Lyon residents)

*Source : TV Locales – septembre 2020-juin 2021 base 15 ans +



Advertise on TV with the best rates on BFM Lyon

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the TV channel you requested with best advertising rates. Within 24 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Format
, ,
Cover
France
Sub-distribution
Lyon
Public
Men, Women
Target
B2C
Media
TV

BFM Lyon's advertising offers

Sponsorship of BFM Lyon programmes allows us to reach a specific target according to the type of programme and its audience.

Sponsorship of info-services programmes

There are several sponsorship programmes for info services on BFM Lyon:

  • Weekday weather sponsoring 
  • Weekend weather sponsorship
  • Snow weather sponsoring
  • Traffic info sponsoring
  • Weather sponsoring

The advertisements are broadcast during the live info-services but are also available in multi-broadcast throughout the day.

Each 8-second billboard is present in the pre- and post-credits.

It is also possible to sponsor info-services programmes on other local BFM TV channels

>>> Discover the other BFM region TV channels

Making a report on BFM Lyon: a turnkey offer

Would you like to promote your company or your products in a format that is longer than a classic advert or a sponsorship on BFM Lyon?

A report can be a good solution for promoting your products. 

BFM Lyon offers 6 different themes for reports:

  • Maison d'ici: highlighting local know-how to fit out or renovate your home
  • Expert d'ici: highlighting a local business
  • Vu d'ici: highlighting a territory from a tourist, economic or cultural perspective
  • Planète d'ici: highlighting local initiatives
  • Découverte: highlighting a local structure (school, organisation, leisure centre....)

The report will be broadcast during a special slot in the editorial schedule of BFM TV Lyon but also on the dedicated application (10 broadcasts over a week + 20 trailers to announce the event).

A 20-second advertising spot will also be produced with a broadcast of 10 spots/day.

Sponsorship of thematic magazines

The TV channel offers different thematic programmes every day:

  • Environment
  • Sports
  • Business
  • Employment
  • Health
  • Cultural information/outings

It is possible to sponsor these BFM Lyon TV programmes with 8-second pre- and post-credits billboards. They will then be relayed on digital platforms, in replay and on social networks.

Sponsorship of an editorial column

The sponsorship of an editorial column on BFM Lyon consists of:

  • the presence of a billboard at the beginning and end of the column (approximately 10 TV broadcasts/week)
  • the presence of the billboard on the digital platforms (BFM TV regions website and the application)

Ask for a quote to find out the rates and conditions for advertising on BFM Lyon.

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