Video ad
Ideal for making an impression before the film, in 10 to 30 seconds. No video? We can create one from your assets or with an on-site shoot.
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Cinema Advertising
Cinema advertising: show your ad in theaters near you
A big screen, an attentive audience and theaters hand-picked around your business, from more than 3,300 screens across France.
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Why advertise in cinemas?
In a movie theater, the audience is captive: a big screen, high-quality picture and sound, no phones, no way to switch channels. Your ad is seen by available, attentive viewers who came to watch the screen. The result: a 75% recall rate, the highest of any media, ahead of TV, radio and digital.
Cinema is also local by nature: 71% of moviegoers choose their cinema based on how close it is to home, and 82% always go to the same one. Advertising in the theaters around your store means reaching your future customers where they live.
- 157Mcinema admissions in 2025Source: CNC 2025
- 75%ad recall rateSource: A. Morgensztern recall beta
- 64.9%of French people aged 3+ go to the cinemaSource: CNC 2025, Cinema audiences
- 71%choose their cinema based on proximity to homeSource: Vertigo Cinexpert
Cinema ad format
Before every screening, moviegoers see local and national ads. 79% find it appropriate to see local information at the cinema, and 80% say these ads help them discover shops and events near where they live (Médiamétrie, 2023).
Local cinema advertising: choose the theater closest to you
Each theater is booked by the week. You pick the ones surrounding your business, and we check availability for your dates.
Our geolocation tool selects the cinemas around your stores based on three criteria: proximity, audience and cost-effectiveness. The network includes more than 3,300 screens, from multiplexes (CGR, UGC, Kinepolis, Cinéville) to independent cinemas, many of them classified as art-house, in towns and cities of all sizes. For wider campaigns, packages cover the top 8 or top 20 metropolitan areas, a region or a département in one go.
How much does cinema advertising cost?
The price of a cinema ad depends on several factors:
- The number of cinemas and screens selected
- The length of the ad and of the campaign
- The period: rates follow attendance. December, October and February are the most sought-after months; September, May, August and January the most affordable.
Here are some price benchmarks.
| Package | Cinemas | Screens | Estimated admissions | Budget |
|---|---|---|---|---|
| Local | 4 independent cinemas or 1 multiplex | About 10 | 10,000 to 25,000 | From €1,500 |
| Metropolitan area | 2 independent cinemas and 2 multiplexes | About 25 | 75,000 to 90,000 | From €5,000 |
| Regional | Mix of independent cinemas and multiplexes | About 85 | About 220,000 | From €15,000 |
Ad production: from €995 excl. VAT for editing based on your assets, from €2,400 excl. VAT with a video shoot. Encoding to cinema format (DCP) from €280 excl. VAT. Discounts of 5% to 20% depending on campaign value, from €10,000 excl. VAT.
Recommended starting budget€1,500 excl. VAT / 4 weeks
What our support includes
- Recommendation of theaters, format and timing
- Selection of cinemas around your business
- Ad production and encoding if needed
- Performance report at the end of the campaign
Management fees: itemized line by line on your quote, before any commitment.
How does a campaign with Adintime work?
- 1
Brief48 h
Fill in the form or give us a call. An expert calls you back within 48 hours to clarify your goals.
- 2
Recommendation and quote
Formats, targeting, schedule and budget, in a detailed, no-obligation quote.
- 3
Production and launch
We create or adapt your ad and encode it to cinema format (DCP). You approve it before it airs.
- 4
Monitoring and report
Screening in the selected theaters, followed by a performance report: cinemas, screenings and admissions.
What SMEs say about us
We are committed to supporting every client for a successful campaign launch from start to finish. We can either put you in direct contact with the sales house or support you ourselves: the choice is yours.
Our latest advertisers
Marketing project
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Thank you for the support provided for our SMS campaign project. We were delighted to work with the ADinTime team.
An incredible time-saver!
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Before Adintime, I spent hours contacting sales houses one by one to get quotes. The platform let me compare offers and launch my billboard campaign in just a few clicks. A really intuitive interface for SMEs.
Tailor-made support
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Without an in-house media agency, I was nervous about launching our first radio campaign. The Adintime team guided us from A to Z in choosing local stations. The follow-up is great and the results are there.
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Frequently asked questions
How much does cinema advertising cost?
The price depends on three things:
- the number of screens
- the number of weeks
- the length of the ad.
Count on an average of €2,000 excl. VAT per week. Request a quote for more details.
How do I choose the cinemas to show my ad?
We start from your business address and suggest the theaters and offers that best match your needs.
How far in advance should I book my cinema ad?
Cinema weeks start on Wednesday, the day new films are released. Book at least 2 months before your preferred start date, and earlier for busy periods such as school holidays or the festive season. If the ad still needs to be produced, allow a few extra weeks.