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Youtube

YouTube is the leading social network for video sharing in France and worldwide. It is also a powerful marketing channel. As a key player in advertising, to run a successful campaign on this channel, several elements are essential, including choosing the right format based on your objectives. Discover the different advertising formats of the YouTube Ads platform and request a quote in just a few clicks to get more information about the prices and specifics of the advertising spaces.

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Advertising with YouTube Ads

YouTube, the leading network for video content sharing, boasts 2 billion users every month. Created in 2005, the platform covers millions of topics, allowing users to post their content, which attracts all age groups.

The power of YouTube Ads:

  • Over $15 million in advertising revenue
  • 2 billion active users per month worldwide.
  • 62% of businesses use a YouTube channel to post videos.
  • On YouTube, the average ad visibility is 95%. This is 30 points above the internet and mobile average.
  • 90% of users have discovered a new brand or product thanks to YouTube.

YouTube Ads formats

Instream format allows you to run an ad spot before, during, and after a YouTube video. For this format, you have two options: either run a non-skippable ad, or allow the user to skip it after 5 seconds. With the latter option, you only pay if the viewer watches the entire ad.

Insearch format is based on users' search keywords. The ad is indexed according to several keywords and will appear at the top of the results for users who search with those terms.

InVideo format allows you to integrate animated or static text banners into YouTube videos, which will display at the bottom of the video.