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LinkedIn advertising: reach the decision-makers in your industry

LinkedIn is a powerful social network, with targeting options by job function, industry and company size. You reach a qualified audience that is ready to convert.

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Why advertise on LinkedIn?

Are your customers businesses? LinkedIn lets you put your offer in front of the right people:

  • SME owners and managers in your region
  • purchasing managers in a given industry
  • HR teams in a specific area

Audience sizes can be small, but they offer strong conversion potential.

37Mregistered members in FranceSource: LinkedIn, early 2026
4 in 5members influence their company’s purchasing decisionsSource: LinkedIn Marketing Solutions (worldwide)
16.5Munique visitors per month in FranceSource: Arcom, 2025
5thlargest country in the world by number of membersSource: DataReportal, Digital 2025

LinkedIn ad formats

Immersive formats to win over qualified professionals. Explore the ad formats, from sponsored posts to direct messages.

Sponsored image

Ideal for promoting a business offer or a professional event.

Sponsored video

Ideal for showcasing your expertise or a customer testimonial.

Carousel

Ideal for walking through a case study or several services.

Sponsored message

Ideal for inviting people to a webinar or offering a meeting.

Lead gen form

Ideal for generating leads without leaving LinkedIn.

Not sure which format?

We’ll choose it with you when we make our recommendation.

Ask for advice →

Why is LinkedIn advertising a little more expensive?

A click on LinkedIn can cost more than on other social networks such as Facebook or Instagram. But bear in mind that the targeting is often highly qualified too: you know the job title and company of the people you reach.

Unique targeting

Targeting criteria: job function, seniority, industry, company size.

A more qualified audience

Choose the decision-maker profiles that matter to your business.

Contacts worth more

The cost per lead is higher, but overall conversion is higher too!

How much does LinkedIn advertising cost?

LinkedIn works on an auction basis, with costs that are sometimes higher than on other social platforms. Access to a highly targeted professional audience is reflected in the average cost of a campaign.

Median costs observed in France across 40 B2B campaigns, January 2025 – March 2026 (source: 425PPM). Amounts excl. VAT, media budget only.
ObjectiveBuying modelAverage cost observedRecommended monthly budget
AwarenessBuild recognition in your industryCPMper 1,000 impressions€31€24 to €48€1,500
TrafficDrive visitors to your websiteCPCper click€6.20€4.50 to €9.80€1,500
Lead generationGet qualified leadsCPLper form submitted€110€55 to €280€1,500

Recommended starting budget: €1,500 / month.

How does a campaign with Adintime work?

  1. 1

    Brief48h

    Fill in the form or give us a call. An expert will call you back within 48 hours to clarify your objective.

  2. 2

    Recommendation and quote

    Formats, targeting, schedule and budget, all in a detailed, no-obligation quote.

  3. 3

    Creation and launch

    We prepare the visuals, copy and campaign setup. You approve everything before it goes live.

  4. 4

    Monitoring and reporting

    Adjustments while the campaign runs, followed by a report with the figures: reach, clicks, leads.

What SMEs say about us

We are committed to supporting every client through a successful campaign launch, from start to finish. Either we put you in direct contact with the media owner, or we guide you through it ourselves: the choice is yours.

Our latest advertisers

Babychou Services
Koro
Nuoma Mutuelle
Transdev
Zoho
Plouhinec
Haut Medoc
Le Havre

Marketing project

Thank you for your support with our SMS campaign project. We were delighted to work with the ADinTime team.

Noémie
Veloris FR

An incredible time-saver!

Before Adintime, I spent hours contacting media owners one by one to get quotes. The platform let me compare offers and launch my billboard campaign in just a few clicks. A truly intuitive interface for SMEs.

Sophie
Marketing Director

Tailored support

With no in-house media agency, I was apprehensive about launching our first radio campaign. The Adintime team guided us every step of the way in choosing local stations. The follow-up is excellent and the results speak for themselves.

Marc
Franchise Manager

Further reading

Frequently asked questions

How much does LinkedIn advertising cost?

LinkedIn works as an auction: the price depends on your target audience, your objective and the competition for that audience. In France, a click costs around €6 excl. VAT on average, and a lead obtained through a form around €110 (2025–2026 medians). It is more expensive than elsewhere, but every lead matches a specific professional profile. 

Can you really target by job title or by company?

Yes, it’s one of LinkedIn’s big advantages. You can target a job function (CFO, HR manager, etc.), a seniority level, an industry, a company size, a geographic area, or even a list of specific companies. These criteria are based on the information members enter on their own profiles.

Do you need a LinkedIn company page?

Yes: sponsored posts are published in the name of a company page. If you don’t have one yet, you can create one for free in a few minutes. An up-to-date page (logo, description, a few recent posts) reassures people who click on your name.