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Linkedin

Advertising on LinkedIn can be particularly effective, especially for a B2B audience. Like other social platforms, LinkedIn Ads offers various advertising formats with precise and qualified targeting options. Discover the specifics and rates of these formats on our platform and request quotes to implement your advertising campaign on LinkedIn.

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Advertising with LinkedIn Ads

LinkedIn is THE most widely used professional social network. It had approximately 660 million users in 2020. According to LinkedIn, nearly 40% of users visit the network daily. It's a rich and varied platform for communicating with professionals, with an average age of 44 years and 79% of members over 34 years old. However, LinkedIn is also a platform for young people, providing a genuine opportunity for them to emerge in the job market, with 46 million students.

The power of LinkedIn Ads:

  • $6.8 billion in advertising revenue, a 29.3% increase compared to 2018.
  • 260 million users worldwide.
  • The social network that drives the most traffic to B2B websites.
  • 57% of companies have a LinkedIn page.
  • 50% of B2B buyers use LinkedIn to make purchasing decisions.

Advertising formats via LinkedIn Ads

On LinkedIn Ads, you can find several formats similar to those on Facebook and Instagram, such as static formats, video formats, and carousels. Other formats allow advertisers to stand out to their target audience:

Dynamic Ads: These ads are displayed on profiles chosen based on specific criteria. This format appears spontaneously in the user's news feed, specifically in the right column. This format allows you to highlight various topics and is divided into several types: Follower Ads (to expand your audience and gain more followers on your LinkedIn page), Spotlight Ads (share content about your brand, latest exclusive news), Jobs Ads (highlight your latest job offers), and more.

Sponsored InMails: This format allows advertisers to send sponsored emails to users (only when they are online), which appear directly in their LinkedIn inbox, and more.