LinkedIn advertising: reach the decision-makers in your industry
LinkedIn is a powerful social network, with targeting options by job function, industry and company size. You reach a qualified audience that is ready to convert.
Why is LinkedIn advertising a little more expensive?
A click on LinkedIn can cost more than on other social networks such as Facebook or Instagram. But bear in mind that the targeting is often highly qualified too: you know the job title and company of the people you reach.
Unique targeting
Targeting criteria: job function, seniority, industry, company size.
A more qualified audience
Choose the decision-maker profiles that matter to your business.
Contacts worth more
The cost per lead is higher, but overall conversion is higher too!
How much does LinkedIn advertising cost?
LinkedIn works on an auction basis, with costs that are sometimes higher than on other social platforms. Access to a highly targeted professional audience is reflected in the average cost of a campaign.
Median costs observed in France across 40 B2B campaigns, January 2025 – March 2026 (source: 425PPM). Amounts excl. VAT, media budget only.
We are committed to supporting every client through a successful campaign launch, from start to finish. Either we put you in direct contact with the media owner, or we guide you through it ourselves: the choice is yours.
Thank you for your support with our SMS campaign project. We were delighted to work with the ADinTime team.
Noémie
Veloris FR
An incredible time-saver!
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Before Adintime, I spent hours contacting media owners one by one to get quotes. The platform let me compare offers and launch my billboard campaign in just a few clicks. A truly intuitive interface for SMEs.
Sophie
Marketing Director
Tailored support
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With no in-house media agency, I was apprehensive about launching our first radio campaign. The Adintime team guided us every step of the way in choosing local stations. The follow-up is excellent and the results speak for themselves.
LinkedIn works as an auction: the price depends on your target audience, your objective and the competition for that audience. In France, a click costs around €6 excl. VAT on average, and a lead obtained through a form around €110 (2025–2026 medians). It is more expensive than elsewhere, but every lead matches a specific professional profile.
Can you really target by job title or by company?
Yes, it’s one of LinkedIn’s big advantages. You can target a job function (CFO, HR manager, etc.), a seniority level, an industry, a company size, a geographic area, or even a list of specific companies. These criteria are based on the information members enter on their own profiles.
Do you need a LinkedIn company page?
Yes: sponsored posts are published in the name of a company page. If you don’t have one yet, you can create one for free in a few minutes. An up-to-date page (logo, description, a few recent posts) reassures people who click on your name.