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Instagram

With over 1 billion active users per month, Instagram is a massive hub of audience and a key tool in digital marketing. Stories, photos, videos, carousels, IGTV, Instagram shopping... There are several advertising formats with Instagram Ads that serve different business objectives. Discover the specifics of these advertising formats by clicking on our dedicated pages and request a quote to get the rates for your ad campaign via Instagram Ads.

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Advertising with Instagram Ads

Launched in 2010, Instagram is the social network for photography. Although it is a particularly young network (63% are between 18 and 34 years old), it continues to grow each year, with other age groups also being drawn to it. Like Facebook, Instagram has become a daily habit for many, with 63% using it every day. Instagram has been owned by Facebook since 2012.

The power of Instagram and its tool Instagram Ads:

  • $20 billion in advertising revenue, a 192.4% increase compared to 2018.
  • 1 billion users worldwide.
  • 60% of users say they discover new products through Instagram.
  • 33% of the most viewed stories are from brands.
  • 7 out of 10 hashtags are sponsored mentions.

Advertising formats with Instagram Ads

Instagram Ads offers advertising formats similar to those on Facebook, such as the static format, carousel format, and video format. Others differ and can meet different communication objectives, like the story format. This format is one of the most popular, as it is highly effective for conversions. The full-screen experience offered by stories makes the format completely immersive for users, allowing advertisers to achieve branding, click-through, or conversion objectives.