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Instagram Advertising
From Stories and Reels to polished visuals, run your campaigns effectively and precisely on Instagram.
Campaigns starting at
€1,000/month (excl. VAT)
Or call us at +33 (0)1 83 79 83 06
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Free service
For advertisers and agencies
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100% online
Track your quote requests in your dedicated portal
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Fast response
Get a response within 24 hours
Why run Instagram Ads?
The audience is younger than Facebook's and engages primarily with visual content. Immersive ad formats seamlessly capture attention in users' feeds, making it an excellent platform to reach a broad yet hyper-targeted audience.
28.2Mmonthly active users in FranceSource: We Are Social / Meltwater, Digital 2026 France
50%of users in France are aged 18 to 34Source: NapoleonCat, August 2026
12h 50mspent monthly on the app by French usersSource: We Are Social / Meltwater, Digital 2026 France
62%of users follow brands on the platform (globally)Source: We Are Social / Meltwater, Digital 2026
Instagram ad formats
There are five ad formats on Instagram, from the simplest to the most immersive. Explore the options and request your quote.
Collection
Ideal for letting people browse a catalogue without leaving the app.
Get your personalised quote →Which format for which objective?
Each format has its own strength. Here is an example of what we recommend depending on your objective.
| Your objective | Image | Carousel | Story | Reel | Collection |
|---|---|---|---|---|---|
| Build awareness | Recommended | Recommended | |||
| Drive store visits | Recommended | Recommended | |||
| Generate leads | Recommended | Recommended | |||
| Sell online | Recommended | Recommended |
How much does Instagram advertising cost?
The price of an Instagram ad depends on several factors:
- Your campaign objective
- The size of your target area
- The time of year
Like Facebook, Instagram works on an auction basis.
| Objective | Buying model | Average cost observed | Recommended monthly budget |
|---|---|---|---|
| AwarenessBuild recognition in your area | CPMper 1,000 impressions | €2 to €5 | €1,000 to €2,000 (excl. VAT) |
| TrafficDrive visitors to your website | CPCper click | €0.40 to €0.70 | €1,000 to €2,000 (excl. VAT) |
| Lead generationReceive enquiries and calls | CPLper lead | €5 to €10, up to €35 in B2B | €1,500 to €3,000 (excl. VAT) |
Recommended starting budget on Instagram€1,000/month
What our support includes
- Targeting and format recommendations
- Campaign setup and launch
- Optimisation while the campaign runs
- Report with the figures at the end of the campaign
How does an Instagram campaign with Adintime work?
- 1
Brief48h
Fill in the form or give us a call. An expert will call you back within 48 hours to clarify your objective.
- 2
Recommendation and quote
Formats, targeting, schedule and budget, all in a detailed, no-obligation quote.
- 3
Creation and launch
We prepare the visuals, copy and campaign setup. You approve everything before it goes live.
- 4
Monitoring and reporting
Adjustments while the campaign runs, followed by a report with the figures: reach, clicks, leads.
What SMEs say about us
We are committed to supporting every client through a successful campaign launch, from start to finish. Either we put you in direct contact with the media owner, or we guide you through it ourselves: the choice is yours.
Our latest advertisers
Marketing project
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Thank you for your support with our SMS campaign project. We were delighted to work with the ADinTime team.
An incredible time-saver!
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Before Adintime, I spent hours contacting media owners one by one to get quotes. The platform let me compare offers and launch my billboard campaign in just a few clicks. A truly intuitive interface for SMEs.
Tailored support
starstarstarstarstar
With no in-house media agency, I was apprehensive about launching our first radio campaign. The Adintime team guided us every step of the way in choosing local stations. The follow-up is excellent and the results speak for themselves.
Further reading
Frequently asked questions
How much does Instagram advertising cost?
There is no fixed price for running an ad on Instagram: like Facebook, the platform works on an auction basis. You pay per thousand impressions, per click or per lead, depending on your objective. To get results, we recommend a minimum budget of €500/month over several months.
Instagram Story or Reel: which format should you choose?
Stories appear full screen between the stories of the people users follow: ideal for a short promotion or an event, with a direct link to your website. Reels, short videos shown in the Reels feed, are mainly used to raise awareness. Depending on your objectives, you can combine several formats and several versions of each format until you find the winning formula.
Instagram or Facebook: which should you choose?
Instagram reaches a younger audience that responds well to visuals, while Facebook remains stronger among the over-35s. Campaigns on both platforms are managed through the same ad platform (Meta), so you can split your budget between the two social networks however you like.