Product Details

Format: Custom
Average duration: Custom
Audience: B2B, B2C
Media: Social media
Media details: Social Media

Instagram Video Ads

Social media Custom B2B B2C

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Introduction of the social media Instagram Video Ads

Instagram users come to the platform to be inspired and discover content they care about. 60% of users say they discover new products on Instagram.

Instagram video ads are the perfect advertising format to highlight your products, services or brand.

In fact, the consumption of video content is growing very strongly on social networks. There is an 80% increase in the time spent watching videos on Instagram.

Why using Video Ads on Instagram?

Video Ads can appear across Instagram feed as well as Instagram Stories.

Similar to Facebook, they are a great way to highlight your brand for your brand awareness.

By encouraging Instagrammers to discover your products or services through videos, increase traffic on your website or promote your sales.

Instagram Video Ads technical specifications and prices

Instagram support video ratios from 16:9 to 9:16 :

Horizontal 16: 9
Square 1: 1
Vertical 4: 5
Full-portrait 9:16 for Instagram Stories

Video length can be from 1 to 120 second(s).

However, it is highly recommended that video length is 15 seconds max. Shorter videos are viewed more often to the end and by more people.

Prices can vary according to several criteria such as campaign objective, targeting and advertising. Instagram algorithm spotlights attractive and engaging videos. Therefore the costs will be lower.

To get a better idea of how much an Instagram ad costs, find below some averages:

Instagram Stories: CPC $1.07, CPM $6.89 and CTR 0.46%
Instagram feed: CPC $0.83, CPM $7.00 and CTR 0.83%

Your social media campaign optimised on Instagram Video Ads

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.