The Instagram Story format will probably remain the most significant innovation in terms of content presentation on social networks over the past 10 years. Its experience in full screen and its multiple possibilities in terms of interaction makes it a formidable format of efficiency, first in terms of notoriety but also in terms of engagement.
Image or video, the Instagram Story ad offers you multiple possibilities to catch your audience, make them react by highlighting your content.
The strong point of the Story format lies mainly in the ability to generate repetition while capturing attention thanks to the full-screen display. To take advantage of this full attention from your audience, make sure you produce quality content.