Influencer Marketing

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Learn More About Influencer Marketing

What is Influencer Marketing?

Influencer marketing is a communication strategy that involves collaborating with influencers to promote a brand, product, or service. Influencers are individuals with a significant presence on social media and a strong influence over their audience. Thanks to their credibility and authority, they can influence consumer purchasing decisions and behaviors.

This strategy has become essential in today's digital landscape, where social media plays a central role in people's daily lives. According to a recent study, over 70% of consumers trust influencer recommendations when making purchasing decisions. Influencer marketing allows brands to reach a broader audience and enhance their reputation through partnerships with relevant influencers.

There are various forms of influencer marketing, ranging from sponsored social media posts to longer-term collaborations for creating original content. Social networks such as Instagram and YouTube are particularly popular for influencer marketing campaigns due to their large audiences and engagement capabilities. Brands can also partner with celebrities or well-known personalities to strengthen their brand image and reach a wider audience.

How to Implement an Influencer Marketing Strategy?

  • Define Objectives

Before launching an influencer marketing campaign, it's important to clearly define your objectives. Do you want to increase brand awareness, generate sales, or improve user engagement? By setting your goals from the outset, you can better measure the success of your campaign.

Once your objectives are defined, you need to identify relevant influencers for your brand. Look for influencers on our platform who are active in your industry and have an audience aligned with your target audience. Analyze their engagement, reach, and credibility to ensure they are the right choice for your campaign. Once you've identified the influencers, you can directly request a quote on the website.

  • Ensure Alignment between the Target Audience and the Influencer

Before entering into a collaboration with an influencer, it is essential to check the alignment between your company's target audience and the influencer's audience. The success of a campaign with an influencer largely depends on the resonance of their audience with your brand or product. Here are some points to consider when assessing this alignment:

  1. Carefully analyze the influencer's profile and their audience. Check if the influencer shares similar values to your company. For example, if you are a brand focused on organic products, it would be wise to work with an influencer who promotes a healthy and environmentally friendly lifestyle.
  2. Examine the engagement of the influencer's audience. Look at comments, interactions, and the number of shares on their posts. An engaged audience is a positive indicator of the influencer's influence on their audience. Ensure that this audience is receptive to your industry and products.
  3. Consider the demographics of the influencer's audience. If your company primarily targets young adults, it would be preferable to collaborate with an influencer whose audience consists mainly of this age group. This will ensure better relevance and effectiveness for your campaign.

Types of Influencers to Know Before Launching Your Influencer Marketing Campaign

In the field of influencer marketing, several categories of influencers are distinguished, each with its own characteristics and advantages. Here is an overview of the main types of influencers you may encounter.

  • Mega-influencers are social media celebrities with millions of followers. They are often well-known personalities in sports, film, music, or television. Collaborating with a mega-influencer can provide considerable visibility, but it can also be expensive and less targeted in terms of audience.
  • Macro-influencers are experts or opinion leaders who also have a large follower base, though smaller than mega-influencers. Collaborating with a macro-influencer allows you to reach a more targeted audience and achieve better engagement.
  • Micro-influencers are social media users typically with between 1,000 and 100,000 followers. They are known for their close connection with their audience and their ability to generate engagement. Collaborating with micro-influencers can be more cost-effective and allow you to reach specific market segments.
  • Nano-influencers are social media users with a small follower base, usually between 100 and 1,000. While their audience is limited, they are characterized by a strong connection with their community. Collaborating with nano-influencers can be beneficial for local campaigns or targeting specific niches.


*Rakuten Marketing