How influencer marketing works ?

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Summary of the Article: How Does Influencer Marketing Work?

• Different Types of Influencers
• How to Approach an Influencer ?
• Various Content/Devices Offered by Influencers

Before establishing any partnership with an influencer, you must first consider your goals and understand how influencer marketing works. Do you want to increase your visibility, sell specific products, gain more exposure? The clearer and more defined your goal is from the start, the easier it will be to choose the right influencers and the right KPIs to track your campaigns.

The next step is to conduct an analysis to choose the right influencer based on your industry, the product or service you sell, etc. The influencer must have a coherent connection with what you can offer.

To understand the operation of influencer marketing, you must first analyze the types of influencers.

There are several types of influencers, classified based on the size of their community.

First, there are major celebrities who require substantial budgets for collaborations. However, a partnership with the right celebrity can bring significant visibility.

We can then distinguish three other main categories:

• Macro-influencers: These influencers have large communities, ranging from tens of thousands to several million fans. Their strength lies in the size and diversity of their audience, covering various domains. For example, Océane, who has over 1.5 million followers on TikTok:

• Micro-influencers: Often referred to as "human-sized influencers," micro-influencers stand out for the engagement they generate within their community. Their proximity to their audience is more pronounced compared to macro-influencers. The engagement rate is often proportionally higher than that of a macro-influencer or even a celebrity. They are becoming increasingly valuable for obtaining relevant comments and promoting products authentically. It's a good solution to reach a fairly large, targeted, and engaged audience.
• Here's an example of a micro-influencer: Emma Laurent

• Nano-influencers: Nano-influencers have smaller communities of tens of thousands of followers, but their engagement is notable. They often focus on niches or are driven by passion, prioritizing quality over quantity. Here's an example of a nano-influencer: lilix.lilix

This category of influencers is expected to become more important for businesses in the future due to their ability to generate meaningful interactions within their specific audiences, while offering more accessible rates for companies.

>>> To know the budget of international brands on Facebook and Instagram, click here.

To contact an influencer, you can try reaching out directly through various channels (often their social media). But for that, you need to make a contact that stands out, with authenticity. You must be clear and transparent in your proposal while showing respect for the influencer's creativity.

Alternatively, you can go through a platform that directly connects with influencers: Adintime offers a wide range of influencers as well as free quotes for your influencer campaigns.

Going through Adintime to launch your influencer marketing campaigns allows you to entrust this project to experts who know how influencer marketing works.

It's not always easy to venture into the unknown with an influencer marketing strategy. Contacting influencers can be tricky; you don't want to overdo it, nor do too little. To address these uncertainties when crafting the first message to contact an influencer, Adintime provides you with a sample message. No need to wonder how to contact an influencer anymore! But, be mindful that to maximize your chances of getting a positive response, it's essential to personalize your approach. Here's an example of a message to contact an influencer:

Example of a Message to Contact an Influencer for a Service

If you offer a service, here's an example of a message to contact an influencer and propose a collaboration to showcase your services.

Example of a Message to Contact an Influencer for an Event:

Collaborating with an influencer to promote an event can be a real boost for your visibility. It's a strategy not to be overlooked for your communication. Here's an example of a message to contact an influencer for an event.

Example of message to contact an influencer for Product Placement:

Effectively drafting your approach to propose a collaboration is essential to make a good first impression. Here's an example of a message to contact an influencer for a product placement partnership.

The influencer will create sponsored content to promote the brand's products or services. This content can take various forms, such as blog articles, videos, social media posts, product reviews, stories, etc.

• Sponsoring: This device involves sponsoring content created by an influencer by placing the brand's logo or message in the video, post, story, etc. This allows brands to gain visibility while associating with the influencer.

• Product Placement: Product placement involves subtly integrating a brand's product or service into the influencer's content. This technique may include natural interactions with the product and can be directly reinforced by calls to action (CTAs) to encourage the audience to learn more or simply purchase the product.

• Brand Content: Brand content goes further by closely collaborating with the influencer to create customized content. Here, the influencer plays a central role in designing and producing content, showcasing the brand in an authentic and engaging way. This approach is ideal for brands that want to tell a specific story or promote a specific message.

Then, based on the agreement between the brand and the influencer, the content will be broadcast either on the influencer's social media channels, exposing the brand to their audience. This implies that the content must be authentic and in line with the influencer's style to maximize its impact.

In another scenario, the influencer will create the content and give it directly to the brand to broadcast on its distribution channels.

>>> To see our article on story ads, click here.

Using an influencer can be a real engagement strategy; influencers interact with their audience by responding to comments, organizing contests, or encouraging other forms of engagement. This strengthens the relationship between the influencer and their followers and, in a way, brings credibility and visibility to you.

Influencer marketing is an increasingly adopted strategic choice by companies, offering the opportunity to reach a diversified audience through authentic influencer recommendations. This helps build consumer trust while personalizing the message the advertiser wants to convey. Influencer marketing strategy also provides tangible performance metrics, playing a crucial role in the success of these marketing campaigns.

Brands have a lot to gain by leveraging the power of influencers to expand their reach, strengthen their credibility, and achieve measurable results, making it an essential approach to remain competitive.

And there you have it, you now know everything about how influencer marketing works. For any information, feel free to make your quote request for your next influencer campaign.