As soon as you hear the brand name, the first notes of the music used in the TV ad come to mind… Or, the song’s melody makes the product appear before your eyes. If they are well-chosen, the musics used in advertisements have an enormous power on the consumer who ends up associating them with the brand, the service, or the product they promote. One may even forget the fact that some of these melodies or songs have not been composed for advertising.
Without further ado, here is our selection of 30 best commercials musics.
Summary of the article: Top 30 best ads musics
- Feel good musics
- Two rooms, one atmosphere
- Intoxicating musics
- A pinch of K-pop
- Songs from insurance companies, banks and operators ads
- Baby you can drive my car
- L’élégance à la française
- The American Dream
- A little folk, a little pop
- Classical music
Feel good musics
Nutella - “Glorious” by Andreas Johnson
Released in 2021, this Nutella ad takes one of its flagship feel good songs for advertising, "Glorious" sung by Andreas Johnson and accompanies it with the slogan "Dites bonjour à ceux que vous aimez" ("Say hello to those you love"). This is not the first time that this song is used in a Nutella advertisement: in 2003, for example, the brand whispered that ”il faut de l’énergie pour être un enfant” ("it takes energy to be a child").
iPod Nano - “1234” by Feist
In 2007, Apple's hands introduced the iPod Nano to the sweet rhythm of "1234" by Feist. iPod Nano's may not be in circulation anymore, but the song makes us want to get our hands on one. Have you ever listened to the song beyond the first verse?
iPhone X - “All Night” by Big Boi
Apple is a master in the art of using unforgettable music for its ads. In 2017, the brand showed us how the iPhone X gave life to the message thanks to Animoji to the sound of "All Night" by Big Boi.
Häagen-Dazs - “Come get it bae” by Pharrell Williams ft. Miley Cirus
Nothing better than a summer hit to talk about ice cream! That's the formula Häagen-Dazs adopted with "Come get it bae" by Pharrell Williams ft. Miley Cirus.
Two rooms, one atmosphere
Here are two commercials that use the same song. Risky bet? Perhaps. And yet, "Shut up and let me go" by the Ting Tings seems to be as inseparable from Fanta as it is from the silhouettes of Apple's iPod. Which ad comes to your mind when you hear it?
iPod - “Shut up and let me go” by Ting Tings
Ad broadcasted in 2008.
Fanta - “Shut up and let me go” by Ting Tings
Ad broadcasted in 2009
La Petite Robe Noire - “These Boots Are Made For Walkin'” by Nancy Sinatra
A song about boots to tell us about Guerlin's "petite robe noir" ("little black dress") that is actually a perfume? It is a bit confusing. In any case, Nancy Sinatra's outfit in the video for "These Boots Are Made For Walkin'" is right on theme. Is this why Guerlin decided back in 2012 to make the song its anthem of glamour and elegance?
Black Opium - “Jungle” by Louise Emma
In 2014, Yves Saint Laurent introduced Black Opium, its intense perfume, to the heady rhythm of "Jungle" by Louise Emma. And the haute couture house couldn't have chosen better.
A pinch of K-pop
Surface Pro 3 - “I’m the best” by 2ne1
More than a few K-pop fans were surprised to hear South Korean band 2ne1's signature song, "I’m the best" in the 2014 commercial for the Windows Surface Pro 3.
Samsung Galaxy S20 FE - "Dynamite" by BTS
A little less surprised, but just as excited to see Samsung use the hit of global phenomenon and brand ambassador, BTS, to promote its product. The Samsung Galaxy S20 is presented to the pop-disco rhythm of "Dynamite".
Songs from insurance companies, banks and operators ads
Proving that the services provided are trustworthy, here is the objective of the music used in insurance and banking ads.
Axa - “Beggin” by Frankie Valli
It is the cover of "Beggin" by Frankie Valli & The Four Seasons that Axa chose to promote its home assistance service in 2009. Whether we agree or not with the choice, we can all agree that the music reminds us of Axa.
MAE - “You were a lion” by Happy Campers
What is the best way to show the strength of an insurance policy? Use a song in BGM that evokes strength. This is the option that MAE leaned toward in 2012.
Crédit Agricole - “Whatever” by Oasis
"I'm free to be whatever I - Whatever I choose". This is the idea that the Crédit Agricole wants to communicate to its clients since 2011, through "Whatever" by Oasis
La Banque Postale - “Island In The Sun” by Weezer
Who says freedom of choice, says alternative rock. That's what the Banque Postale thought in 2009 when it made Weezer's "Island In The Sun" its anthem for banking freedom.
Banque Populaire - “Free” by Steve Wonder
Banks do promote a lot the concept of freedom to their customers to set up trust between them. Banque Populaire found THE song to talk about freedom with "Free" by Stevie Wonder.
Bouygues Telecom - “The Keys” by Talisco
Alternative rock to talk about reliability, Bouygues Telecom has also understood this and praises the qualities of its 4G network to the rhythm of "The Keys" by Talisco (2015).
Baby you can drive my car
Renault Captur - “Midnight City” by M83
Nothing like a bit of synthpop while on a drive. Listening to "Midnight City" by M83 behind the wheel of a Renault Captur, that's what the carmaker imagined in 2013.
Volkswagen T-Roc “Are You Gonna Go My Way” by Lenny Kravitz
Rebel and nonconformist, in 2018 Volkswagen asserts the nature of its T-Roc to the rock notes of "Are You Gonna Go My Way" by Lenny Kravitz.
L’élégance à la française
Dim Collants - “The Fox”
Did you know that the famous "Pa-pa pa-pa pa-paaa" present in the advertisements of Dim tights since 1969 comes from the motion picture "The Fox” released in 1967.
3Suisses - “7h du matin” by Jacqueline Taïeb
“Il est sept heures du matin - Faut s'réveiller - Ah, j'ai sommeil !” ("It's seven o'clock in the morning - Have to wake up - Ah, I'm sleepy!") these are the lyrics, extracted from "7h du matin" by Jacqueline Taïeb, which reflect the creativity of women according to 3Suisses. Creativity that obviously stems from their clothing choices.
Ultra Doux de Garnier - “Zou Bisou Bisou” by Gillian Hills
Softness and lightness for your hair is what Garnier has been selling since 2018 to the gentle rhythm of Gillian Hills' "Zou Bisou Bisou."
The American Dream
Française des Jeux - “Don't Stop 'til You Get Enough” by Michael Jackson
Who doesn't already see oneself as a millionaire after hearing Michael Jackson's "Don't Stop 'til You Get Enough"? In any case, La Française des Jeux asks you not to "stop 'til you get enough" since 2008.
Nike - “A little less conversation” by Elvis Presley, remixed by Junkie XL
"A little less conversation, a little more action". Appropriate words for the sport goods manufacturer, Nike. In the commercial, the players compete to the rhythm of "A little less conversation" by Elvis Presley and remixed by Junkie XL.
Caprice des Dieux - “Just the two of us” by Washington Jr Grover
Two shipwrecked on an island with a Caprice des Dieux cheese to the rhythm of "Just the two of us" by Washington Jr Grover, this is the winning formula of Bongrain since 2009.
A little folk, a little pop
Carrefour - “Prayer in C” by Lilly Wood & The Prick, remixed by Robin Schulz
In 2015, Carrefour made its customers optimistic to the tempo of "Prayer in C" by Lilly Wood & The Prick and remixed by Robin Schulz.
Tourtel Twist - “Beam me up” by Hawa
Tourtel twist transports and brings consumers together with its non-alcoholic beer to the sound of "Beam me up" by Hawa.
Boulanger - “Dance Apocalyptic” by Janelle Monáe
In 2016, Boulanger showed its ambition to make its customers happy to the sound of Janelle Monáe's "Dance Apocalyptic."
Classical music is a safe bet for advertisers when it comes to producing a TV commercial. And it has a significant advantage: most of the compositions are in the public domain, which means that there is no need to pay to exploit the work.
Perrier - Act I, Scene 1: Casta Diva by Vincenzo Bellini
Ad broadcasted in 1976.
Perrier - “Dans le Hall du Roi de la Montagne” by Edvard Grieg
Ad broadcasted in 2015
Aoste - “Duca, Duca! L'Amante Fu Rapita A Rigoletto” by Giuseppe Verdi
Ad broadcasted in 1999.