Top 30 best ads musics

Published : 11/18/2024 16:32:27 Updated : 07/15/2025 09:17:10 The Media Buying Academy : Basics to get started

Lise Dumonteil

Pôle Marketing

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As soon as you think of this brand, the first few notes of the song used in the TV commercial pop into your head… Or the other way around — the melody brings the product straight to your mind. That’s the power of advertising music. When chosen well, it has a huge impact on consumers, who end up associating it strongly with the brand, service, or product it promotes. Sometimes we even forget that some of these songs weren’t originally made for ads at all.

So without further ado, here’s our selection of 30 iconic ad songs.

Article summary: Memorable music in ads

Marked advertising songs in 2026
Our favorite ad songs of 2025
Popular ad songs in 2024
Feel-good ad music
One song, two campaigns
Enchanting ad soundtracks
A touch of K-pop
Songs used by banks, insurers, and telcos
Baby you can drive my car
French elegance
The American dream
A little folk, a little pop
Upbeat tunes
Classical music in advertising

Marked advertising songs in 2026

Lacoste - Paris Latino by Bandolero

Lacoste changes perspective and sets tennis stars aside to focus on a young ball girl. We follow her in a frantic race across Paris, collecting balls from all around the capital. This staging shows that the brand is accessible to everyone and can be worn just as well in the streets as on a tennis court.

To match the energy of her journey, the chosen soundtrack was “Paris Latino” by Bandolero. The music brings a dynamism that fits the girl’s strides and determination perfectly. The track highlights her agility and makes her movements feel almost choreographed. It is an advertisement that proves Lacoste’s sporting spirit belongs to everyone, everywhere, and with efficiency.

Renault - Voyage voyage by Desireless

In this advertisement, we follow a group of friends enjoying their trip with relaxed faces and a cool atmosphere while singing “Voyage voyage” by Desireless. The idea is to show that people feel comfortable in this car and that the journey becomes a shared moment of pleasure.

The choice of the song fits perfectly since the chorus matches the model’s name: Espace, as mentioned in the song, traveling through space. This SUV focuses on its hybrid engine to go far and on its spacious interior so passengers never feel cramped. The music by Desireless, revisited by the agency Start-Rec, brings a modern energy that matches the image of the car very well. It is a successful mix that makes the vehicle appealing and gives a dynamic image to this new Renault model.

Hello bank! - Hello by Lionel Richie

Hello bank! uses humor to illustrate the reality of foreign banking fees that disappoint people on a daily basis. The advertisement shows how discovering the bank’s solution allows people to regain a peaceful and stress-free life.

To highlight this transition to simplicity, the brand uses the iconic hit “Hello” by Lionel Richie. It’s a choice we love because it gives energy to the commercial while making the bank easier to remember. The song works like a “hey! I’m here for you” when you need zero fees, creating a direct connection between the lyrics and the brand’s name. This staging brings a smile to viewers, and the chorus stays stuck in your head, making the bank feel both approachable and essential.

Zalando - Aserejé by Las Ketchup

For its summer collection, Zalando features Lily Collins, the star of the series “Emily in Paris”. We see her struggling to find a seat in a crowded café. She eventually settles in with a relaxed attitude, showing that wearing the right piece from Zalando is enough to feel good and handle these little unexpected moments with style.

For this commercial, the brand chose “Aserejé” by Las Ketchup, a song that everyone knows by heart and that brings energy to the scene. By using this globally famous hit, Zalando makes sure the advertisement stays memorable. It’s a smart choice that adds a lively touch to the campaign.

Krys 2026: You really got me by The Kinks

Krys changes its approach by showing that beyond vision, what truly matters is the confidence that comes from a well-chosen pair of glasses. The advertisement features a woman who, once she buys her frames, displays complete self-confidence. You can feel that the way she sees herself changes and that it enhances her overall style.

By combining this message with a rhythm that reinforces this feeling of strength and determination, the commercial becomes more dynamic. It uses a rock cover of “You Really Got Me.” The beat of the drums, the electric guitars, and the lyrics all reflect the direct connection between the person and her new glasses: she fell for these glasses, so she buys them. It’s a song that gives energy to the advertisement, and we really like it too.

Our favorite ad songs of 2025

Intermarché and the Music Behind the Bling-Bling Shrimp Ad

In 2025, Intermarché made an impression with its “bling-bling shrimp” commercial. Behind the humor and absurdity, the brand calls out the high prices of fresh products. But what really stuck with us was that club-style soundtrack that gave us a nostalgic vibe.

The chosen track, Silhouettes by Warner Chappell Production Music, adds a catchy rhythm and quirky tone that fits perfectly with the ad’s mood.

In short, this is the kind of ad we like.

Here’s the ad:

Among Intermarché’s 2025 ad soundtracks we loved this year, another highlight was the ad featuring Gabriel, who suddenly becomes super popular at school. Why the sudden attention? We’ll let you watch to find out, but trust us — the twist is worth it.

What really stood out was the music: Mexican Paradise by Claude Bolling, from the soundtrack of the film Le Magnifique.

A retro pick that gives the ad a ton of charm. The tune brings a light, cinematic feel that’s perfectly in sync with the scene. A great choice — both in storytelling and in sound.

Lacoste – Play with Icons

We love the style and visuals in Lacoste’s ads, and we really enjoyed the music in their latest campaign, “Lacoste – Play with Icons.”

Lacoste 2025 ad soundtrack: La belle affaire by Forever Pavot

BNP Paribas – Roland-Garros 2025

Over at Roland-Garros, BNP Paribas pays tribute to the ball kids with a heartfelt campaign. We follow Elio and Maxine, two teens trying out for the team, in a beautifully directed film by Willie Beamen. What really stays with you is the music: Si tu m’aimes demain by Iliona. A delicate, almost dreamlike track that gives the spot real emotional depth. With a mix of tenderness, commitment, and strong storytelling, BNP Paribas captures attention effortlessly. This ad leaves a mark without overdoing it.

Popular Ad Songs in 2024

J'adore – Dior – Rihanna "Love on the Brain"

In September 2024, Dior’s J’adore launched a powerful and stunning campaign starring global icon Rihanna. Through the artistic lens of Steven Klein, Rihanna embodies bold and free-spirited femininity, enhancing the golden essence of J’adore. The soundtrack, “Love On The Brain” — one of Rihanna’s best-known songs — accompanies this unforgettable ad.

Renault featuring Zaho de Sagazan

Renault took flight in its campaign for the Rafale E-Tech Full Hybrid 2024, highlighting innovation and aspiration. With the slogan “It’s by aiming higher that we reinvent ourselves,” the campaign references the legendary aircraft Rafale, symbolizing excellence. The soundtrack, “La Symphonie des éclairs” by Zaho de Sagazan, adds an electrifying and dreamlike touch to this visual journey.

The “Happy” Vibe from Kinder

Early in 2024, Kinder released a campaign celebrating life’s simple joys: the pleasure of chocolate, the excitement of discovering a toy, and — above all — family togetherness. The ad’s soundtrack, “Happy” by Pharrell Williams, is a true anthem of joy, adding to the bright, positive energy. It’s a reminder that sometimes, happiness really is simple.

Peugeot E-208 Electric 2024 – “Ms. Jackson” by Outkast

In the ad for the new 2024 Peugeot E-208 Electric, the music “Ms. Jackson” by Outkast perfectly reflects the bold and assertive tone of the message. Just like the song, the campaign encourages viewers to ignore outside expectations — trends, influences, conventions — and follow their own path. The high-energy beat and confident attitude accompany the driver as she chooses her own road, reflecting the E-208’s core values: boldness, independence, and self-expression.

Feel-Good Ad Music

Nutella – “Glorious” by Andreas Johnson

Released in 2021, this ad from the hazelnut spread giant featured one of its iconic feel-good tracks: "Glorious" by Andreas Johnson, along with the tagline “Say hello to the ones you love.” It wasn’t the first time Nutella used this song — back in 2003, the brand reminded us that "kids need energy to be kids.”

iPod Nano – “1234” by Feist

Back in 2007, Apple’s famous hands introduced us to the iPod Nano to the sweet tune of "1234" by Feist. iPod Nanos may no longer be in production, but the song still makes us want to own one. Ever listened to the full track past the first verse?

iPhone X – “All Night” by Big Boi

Apple has mastered the art of unforgettable ad music. In 2017, they showed us how the iPhone X brought messages to life through Animoji, all set to the beat of "All Night" by Big Boi.

Häagen-Dazs – “Come Get It Bae” by Pharrell Williams ft. Miley Cyrus

Nothing beats a summer hit when it comes to selling ice cream. That’s exactly what Häagen-Dazs went for with "Come Get It Bae" by Pharrell Williams ft. Miley Cyrus — a sunny, playful choice to match their indulgent vibe.

One Song, Two Campaigns

Here are two commercials that used the exact same song. Risky? Maybe. And yet, "Shut Up and Let Me Go" by The Ting Tings seems just as inseparable from Fanta as it is from Apple’s iPod silhouettes. Which brand comes to your mind when you hear it?

iPod – “Shut Up and Let Me Go” by The Ting Tings

Aired in 2008.

Fanta – “Shut Up and Let Me Go” by The Ting Tings

Aired in 2009.

Enchanting Ad Soundtracks

La Petite Robe Noire – “These Boots Are Made For Walkin’” by Nancy Sinatra

A song about boots used to sell a little black dress perfume? That’s the unexpected twist behind Guerlain’s campaign for La Petite Robe Noire. But it makes sense — Nancy Sinatra’s outfit in the music video for "These Boots Are Made For Walkin’" totally fits the ad’s glam theme. Is that why Guerlain made this their signature of glamour and elegance since 2012? We’ll let you decide.

A Touch of K-pop

Samsung Galaxy S20 FE – “Dynamite” by BTS

A little less surprising, but still exciting for fans — Samsung featured the global phenomenon (and brand ambassador) BTS in its Galaxy S20 FE ad, set to their upbeat pop-disco track "Dynamite.”

Songs Used by Banks, Insurers, and Telcos

Music in ads for banks and insurance companies is all about building trust. The right soundtrack can help convey reliability, strength, or freedom — exactly what these services want to highlight.

AXA – “Beggin’” by Frankie Valli

AXA chose the classic "Beggin’" by Frankie Valli & The Four Seasons for its 2009 home assistance service ad. Whether or not you agree with the choice, you probably can’t hear the song without thinking of AXA.

MAE – “You Were a Lion” by Happy Campers

What better way to show strength than with a song that literally says it? That’s what MAE went for in 2012, using "You Were a Lion" as background music to highlight its protection and power.

Crédit Agricole – “Whatever” by Oasis

“I'm free to be whatever I – whatever I choose.” This lyric sums up Crédit Agricole’s message since 2011: giving people the freedom to choose their own path. The ad is powered by "Whatever" by Oasis.

La Banque Postale – “Island In The Sun” by Weezer

Freedom of choice also means alternative rock, apparently. That was La Banque Postale’s thinking back in 2009, when it made "Island In The Sun" by Weezer its musical emblem of banking freedom.

Banque Populaire – “Free” by Stevie Wonder

It’s true — many banks love to promote the feeling of freedom their services offer. Banque Populaire nailed that concept with the timeless track "Free" by Stevie Wonder.

Bouygues Telecom – “The Keys” by Talisco

To convey reliability with a modern edge, Bouygues Telecom turned to indie rock in 2015, using "The Keys" by Talisco to promote its 4G network’s strength and coverage.

Baby You Can Drive My Car

Renault Captur – “Midnight City” by M83

There’s nothing quite like a touch of synth-pop to go for a drive. Listening to "Midnight City" by M83 behind the wheel of a Renault Captur? That’s exactly what the brand offered in its 2013 ad.

Volkswagen T-Roc – “Are You Gonna Go My Way” by Lenny Kravitz

Bold and rebellious, Volkswagen captured the spirit of the T-Roc in this 2018 campaign using the rock anthem "Are You Gonna Go My Way" by Lenny Kravitz.

French Elegance

Dim Tights – “The Fox”

Did you know that the famous “Pa-pa pa-pa pa-paaa” jingle from Dim tights commercials — heard since 1969 — actually comes from the film "The Fox," released in 1967?

Ultra Doux by Garnier – “Zou Bisou Bisou” by Gillian Hills

Softness and lightness for your hair — that’s the promise behind Garnier’s Ultra Doux campaign, which has been set to the sweet tune of "Zou Bisou Bisou" by Gillian Hills since 2018.

The American Dream

Française des Jeux – “Don't Stop 'Til You Get Enough” by Michael Jackson

Who doesn’t imagine themselves as a millionaire the moment they hear "Don't Stop 'Til You Get Enough" by Michael Jackson? That’s exactly the idea Française des Jeux has been pushing since 2008 — don’t stop until you’ve got enough.

Nike – “A Little Less Conversation” by Elvis Presley (Remixed by Junkie XL)

“A little less conversation, a little more action.” The perfect lyrics for a sports brand like Nike. In this energetic campaign, players battle it out to the beat of the Junkie XL remix of Elvis Presley’s "A Little Less Conversation.”

Caprice des Dieux – “Just the Two of Us” by Grover Washington Jr.

Stranded on a deserted island — just you, your other half, and a Caprice des Dieux — all to the tune of "Just the Two of Us" by Grover Washington Jr. That’s the winning formula Bongrain has been using since 2009.

A Little Folk, A Little Pop

Carrefour – “Prayer in C” by Lilly Wood & The Prick (Remixed by Robin Schulz)

Back in 2015, Carrefour set the tone for optimism with its campaign soundtrack: "Prayer in C" by Lilly Wood & The Prick, remixed by Robin Schulz. The chilled rhythm and hopeful lyrics matched perfectly with the brand’s positive messaging.

Upbeat

Tourtel Twist – “Beam Me Up” by Hawa

Tourtel Twist brings people together through alcohol-free beer — all to the cosmic groove of "Beam Me Up" by Hawa. A light, feel-good track for a drink meant to be shared.

Boulanger – “Dance Apocalyptic” by Janelle Monáe

In 2016, Boulanger showed its ambition to bring joy to its customers — with an ad powered by the high-energy rhythm of "Dance Apocalyptic" by Janelle Monáe.

Classical Music in Advertising

Classical music remains a go-to for advertisers when it comes to TV commercials. It carries strong emotional weight, adds elegance, and — bonus — many compositions are now in the public domain, which means no licensing fees to pay.

Perrier – Act I, Scene 1: “Casta Diva” by Vincenzo Bellini

Aired in 1976.

Perrier – “In the Hall of the Mountain King” by Edvard Grieg

Aired in 2015.

Aoste – “Duca, Duca! L'Amante Fu Rapita” from Rigoletto by Giuseppe Verdi

Aired in 1999.

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FAQ : L'impact et le choix des musiques dans les campagnes publicitaires

Quel est l'intérêt principal d'intégrer une musique connue dans une publicité ?

La musique possède un pouvoir de mémorisation lorsqu'elle est bien choisie. Elle reste gravée dans la tête des gens qui finissent par associer automatiquement la mélodie au produit ou à la marque. Une chanson percutante peut également susciter des émotions fortes (nostalgie, joie, dynamisme), rendant la marque plus sympa.

Comment une marque peut-elle créer un lien direct entre le nom de son produit et les paroles d'une chanson ?

Certaines campagnes publicitaires misent sur des choix musicaux très malins où les paroles de la chanson font directement écho au nom de la marque ou au modèle promu.

Quels sont les avantages de la musique classique pour les annonceurs TV ?

D'abord, elle apporte tout de suite un côté prestigieux, poétique ou très rythmé aux images. Ensuite, il y a un énorme avantage financier, la plupart de ces œuvres sont tombées dans le domaine public. Les marques peuvent donc les utiliser librement sans avoir à payer des droits d'auteur astronomiques comme pour les artistes actuels.

De quelle manière les marques s'adaptent-elles aux tendances musicales modernes comme la K-pop ou l'électro ?

C’est la stratégie parfaite pour rajeunir l'image d'une marque et capter l'attention des nouvelles générations. En intégrant des phénomènes musicaux mondiaux ou des rythmes électro très branchés, les marques apportent un coup de jeune et une énergie débordante à leurs spots, ce qui cartonne aussi bien à la télévision que sur les réseaux sociaux.

Une même chanson peut-elle être utilisée par deux marques différentes sans perdre son efficacité ?

C'est tout à fait possible. Un même titre rythmé et emblématique peut être associé à deux univers distincts. Si chaque marque a une identité visuelle bien à elle, le public n'a aucun mal à faire la part des choses et à associer la musique aux deux produits.