Top of the most listened podcasts in France

The podcast appeared in the 2000s with Apple. Its name comes from the contraction of "iPod" and "Broadcast" and refers to digital and digital audio formats. In recent years, the podcast has been gaining momentum and is becoming an increasingly important channel to consider in your media plan. Many brands have already identified this potential, here is an overview of the most listened podcasts in France.

Top 20 most listened podcasts in France

This ranking is based on the data communicated by the CPMA on the podcasts certified by the latter.

Rank

Podcasts

Brand

Downloads in France

World Downloads

Number of podcasts

1

Culture Générale

Choses à savoir

1 519 752

1 989 852

1275

2

La Story

Les Echos

563 719

690 192

376

3

Transfert

Slate

482 344

627 684

124

4

Programme B

Binge Audio

434 053

560 309

578

5

Mourir Moins Con

Gentside

429 814

521 480

217

6

Les couilles sur la table

Binge Audio

414 289

553 596

83

7

Sciences

Choses à savoir

401 025

529 267

1176

8

Code source

Le Parisien

335 359

404 464

367

9

Émotions

Louis Media

315 135

402 669

73

10

Histoire

Choses à savoir

282 187

360 806

326

11

Sixième Science

20 Minutes

270 948

290 406

48

12

Santé

Choses à savoir

244 837

336 847

1062

13

Parler anglais

Choses à savoir

231 691

278 638

310

14

Les Ptites Histoires

Les Ptites Histoires

223 418

294 288

211

15

Minute Papillon!

20 Minutes

186 181

200 675

877

16

Petits Curieux

Choses à savoir

180 740

253 966

306

17

A bientôt de te revoir

Binge Audio

177 245

214 353

82

18

Maintenant, vous savez

Bababam

167 155

217 502

374

19

Soyez-sympas, rejouez

Bababam

140 901

142 976

47

20

Kiffe ta race

Binge Audio

127 098

180 591

63


Culture Générale podcast is on the top of the podium of the most listened podcasts in 2020 according to the ACPM figures. It has millions of listeners. The recipe for success? It answers in a clear and educational way in less than 4 minutes to a question we all ask ourselves. So you will better understand " Why do we kiss each other ? "or even what is "illectronics".

Podcast Culture Générale Choses à savoir - top des meilleurs podcast 2020

La Story is on the second step, the news podcast of "Les Echos". It is on a longer format than the first one, on average 20-30 minutes. Les Echos editorial team will decipher the economic and financial news. The presidential campaign, scandalous affairs, COVID-19... these columns are perfect for understanding today's world.

Podcast La Story - top des meilleurs podcast 2020

Finally, on the third step of this podium, we find the podcast Transfert from Slate. This podcast is a little bit like if your boyfriend, girlfriend or one of your close friends or relatives opened up their intimacy to tell you a secret, an extraordinary adventure or a life change. It's a podcast that talks about people's real lives with emotion, tenderness and kindness.

Podcast Transfert - Slate - Top des meilleurs podcast

The future of podcasting in 2021, why invest in this media?

More and more brands are using this medium as a means of communication. And we understand them! It must be said that this medium has some significant advantages. First of all, it is an on-demand medium that can be listened to anywhere at any time: in transport, at home... Podcasting is often consumed during moments of relaxation, the listener is then 100% captive and attentive. The target is rather young, urban with strong purchasing power.

What advantages will you tell me! Be careful though, listeners want podcasts with high added value, in which the content must be useful, qualitative and of course authentic. Advertising messages must then blend naturally into the podcast, at the risk of losing the listener if it is too intrusive.

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