Top of the most listened podcasts in France

12/29/2020 Rankings, numbers and statistics !

The podcast appeared in the 2000s with Apple. Its name comes from the contraction of "iPod" and "Broadcast" and refers to digital and digital audio formats. In recent years, the podcast has been gaining momentum and is becoming an increasingly important channel to consider in your media plan. Many brands have already identified this potential, here is an overview of the most listened podcasts in France.

Top 20 most listened podcasts in France

This ranking is based on the data communicated by the CPMA on the podcasts certified by the latter.

Rank	Podcasts	Brand	Downloads in France	World Downloads	Number of podcasts
1	Culture Générale	Choses à savoir	1 519 752	1 989 852	1275
2	La Story	Les Echos	563 719	690 192	376
3	Transfert	Slate	482 344	627 684	124
4	Programme B	Binge Audio	434 053	560 309	578
5	Mourir Moins Con	Gentside	429 814	521 480	217
6	Les couilles sur la table	Binge Audio	414 289	553 596	83
7	Sciences	Choses à savoir	401 025	529 267	1176
8	Code source	Le Parisien	335 359	404 464	367
9	Émotions	Louis Media	315 135	402 669	73
10	Histoire	Choses à savoir	282 187	360 806	326
11	Sixième Science	20 Minutes	270 948	290 406	48
12	Santé	Choses à savoir	244 837	336 847	1062
13	Parler anglais	Choses à savoir	231 691	278 638	310
14	Les Ptites Histoires	Les Ptites Histoires	223 418	294 288	211
15	Minute Papillon!	20 Minutes	186 181	200 675	877
16	Petits Curieux	Choses à savoir	180 740	253 966	306
17	A bientôt de te revoir	Binge Audio	177 245	214 353	82
18	Maintenant, vous savez	Bababam	167 155	217 502	374
19	Soyez-sympas, rejouez	Bababam	140 901	142 976	47
20	Kiffe ta race	Binge Audio	127 098	180 591	63

Culture Générale podcast is on the top of the podium of the most listened podcasts in 2020 according to the ACPM figures. It has millions of listeners. The recipe for success? It answers in a clear and educational way in less than 4 minutes to a question we all ask ourselves. So you will better understand " Why do we kiss each other ? "or even what is "illectronics".

Podcast Culture Générale Choses à savoir - top des meilleurs podcast 2020

La Story is on the second step, the news podcast of "Les Echos". It is on a longer format than the first one, on average 20-30 minutes. Les Echos editorial team will decipher the economic and financial news. The presidential campaign, scandalous affairs, COVID-19... these columns are perfect for understanding today's world.

Podcast La Story - top des meilleurs podcast 2020

Finally, on the third step of this podium, we find the podcast Transfert from Slate. This podcast is a little bit like if your boyfriend, girlfriend or one of your close friends or relatives opened up their intimacy to tell you a secret, an extraordinary adventure or a life change. It's a podcast that talks about people's real lives with emotion, tenderness and kindness.

Podcast Transfert - Slate - Top des meilleurs podcast

The future of podcasting in 2021, why invest in this media?

More and more brands are using this medium as a means of communication. And we understand them! It must be said that this medium has some significant advantages. First of all, it is an on-demand medium that can be listened to anywhere at any time: in transport, at home... Podcasting is often consumed during moments of relaxation, the listener is then 100% captive and attentive. The target is rather young, urban with strong purchasing power.

What advantages will you tell me! Be careful though, listeners want podcasts with high added value, in which the content must be useful, qualitative and of course authentic. Advertising messages must then blend naturally into the podcast, at the risk of losing the listener if it is too intrusive.