- France, National
- Type of advertising
- TV channel
TF1 is the pioneer of national TV channels in France. This channel is broadcast by DTT, satellite, cable and in digital version by IPTV, the website and the MyTF1 application. 5 other countries bordering metropolitan France also receive the channel on DTT: Andorra, Belgium, Luxembourg, Monaco and Switzerland.
Advertising on TF1 means broadcasting your ad to the largest TV audience in France:
Broadcasting your ad on TF1 ensures you a great visibility with your audience:
Ask for a quote to get the formats and prices for an advertisement on the TV channel.
The channel was first a public channel at its creation. Since the privatization of TF1 in 1987, it is part of the TF1 Group, which belongs to Bouygues.
The TF1 group also owns various media in France and Europe:
The group's other TV subsidiaries are TMC, TFX, TF1 Séries Films, LCI, Histoire TV, TV Breizh, Ushuaïa TV and Série Club.
On this leader channel, 5 programs stand out:
All audiences are brought together by the TF1 Group. 90% of viewers watch one of the Group's channels, with 31.6% audience share among the women responsible for household purchases under the age of 50, 28.7% among 25- to 49-year-olds and 32.8% among 15- to 24-year-olds.
While designing the advertising campaign, we can choose the broadcasting area:
On average, an advertising campaign on TF1 lasts between 2 and 3 weeks.
The TF1 advertising rate is established according to the needs of the campaign. TV broadcasts start at 5,000 euros while digital ads start at 1,000 euros.
The M6 advertising rate is calculated from format indices on a 30-second basis. Depending on the index and the duration of the advertisement, the rates can vary greatly. However, on average, a 30-second ad in a popular program costs about 20,000 Euros.
All preferences and customization options are subject to a surcharge.
For example: if an advertiser wants to broadcast an ad in 2 different formats, the broadcast of the second format is increased by 15%.
MYTF1 is the digital version of the channel. It is TF1's replay platform. There are currently 27 million registered visitors on the application. This makes it possible to effectively target an advertising campaign to the advertiser's catchment area or to a target region.
With MYTF1, it is possible to follow the performance of an advertising campaign in order to see its evolution and improve the global strategy.