Marketing calendar 2026

Published : 11/01/2024 09:33:56 Updated : 11/13/2025 08:43:04 Seasonal : Don't miss the dates

Marketing Team

Pôle Marketing

Explore the 2026 marketing calendar, your essential guide to building a powerful, well-timed marketing strategy all year long. Designed to help brands stay ahead of key commercial moments, map out impactful campaigns, and maximise every opportunity for visibility, it gives you a clear snapshot of the dates that truly drive results. To boost your planning efficiency, download the PDF version of the 2026 marketing calendar and streamline your marketing roadmap month after month.

Article Overview: 2026 marketing calendar

January Marketing Calendar
February Marketing Calendar
March Marketing Calendar
April Marketing Calendar
May Marketing Calendar
June Marketing Calendar
July Marketing Calendar
August Marketing Calendar
September Marketing Calendar
October Marketing Calendar
November Marketing Calendar
December Marketing Calendar

January

The start of the year is the perfect moment to capture attention with campaigns focused on fresh beginnings, renewed motivation, and positive resolutions. Consumers are especially receptive to offers that simplify organisation, support well-being, and help them get back on track. It’s also a strategic time for businesses to highlight new releases, brand commitments, or support-driven services, ideal for engaging an audience looking for clarity and direction.

Key Dates:

January 1 : New year
January 8 : Winter sales begin
January 31 : Bridal expo

Download the 2026 marketing calendar to plan your first month with clarity and confidence.

February

February may be short, but it’s a powerful month driven by strong emotional themes love, kindness, comfort, and everyday indulgence. It’s also the perfect moment to launch limited editions, curated gift sets, or engagement-focused campaigns built around connection and sentiment. Valentine’s Day remains a major sales driver, especially for beauty, fashion, food, leisure, and personalised services.

Explore our Valentine’s day advertising concept and don’t forget to download the 2026 marketing calendar to plan your campaigns effectively.

Key Dates:

February 2: Candlemas
February 8: Super bowl
February 14: Valentine’s day

March

March brings a renewed burst of energy, making it a perfect month for product launches, wellness-focused offers, and campaigns celebrating the return of brighter days. As spring arrives, consumers feel a growing desire for freshness, self-care, and new activities. It’s the ideal moment to strengthen your visibility and boost conversions.

Key Dates:

March 1: Grandmother’s day
March 8: International women’s day
March 29: Start of daylight saving time

April

With school holidays, long weekends, and Easter celebrations, April brings a wide range of commercial opportunities. Brands can activate family-oriented campaigns, leisure promotions, or outdoor-focused initiatives. It’s also a strategic moment for inspiring consumers around mobility, home styling, floristry, gastronomy, and seasonal experiences. This time of year is a powerful driver for engagement, making seasonality a key lever throughout the month.

Key Dates:

April 1: April fool’s day
April 4 : Start of spring school holidays
April 20: Easter

May

May is one of the strongest performing months of the year, driven by a succession of public holidays, long weekends, social events, and family outings. Commercial activity peaks across leisure, dining, retail, home décor, mobility, and beauty. It’s also a key moment for supporting students as they prepare for exams, which makes the national revision day especially relevant for targeted campaigns.

Explore our Revision Day advertising concept in the 2026 marketing calendar.

Key Dates:

May 1: Labor day
May 8: Victory in Europe day
May 31: Mother’s day

Explore our Revision Day advertising concept in the 2026 marketing calendar.

June

June is a vibrant month when consumers become more receptive to outdoor activities, festivals, social events, and holiday preparation. Campaigns built around energy, music, creativity, and togetherness resonate instantly. The Music Day Festival is one of the month’s most engaging highlights, perfect for brands looking to associate themselves with culture, artistic expression, or urban identity.

Check out our example of Urban Vibe fashion brand advertising concept featured in our 2026 marketing calendar.

Key Dates:

June 5: World environment day
June 21 : Father’s day & Music day festival
June 24: Start of summer sales

July

July is synonymous with summer holidays and major travel, making it a prime month for outdoor, tourism, and lifestyle campaigns. Consumers are in a more open, spontaneous, and receptive mindset. Dining, travel, summer fashion, beverages, entertainment, and wellness all see a significant rise in interest. It’s also the perfect period for large-scale activations, bold seasonal campaigns, and experiences that highlight relaxation and discovery.

Key Dates:

July 5: Tour de France & Start of summer holidays
July 7: Baccalaureate results
July 14: Bastille day

August

August is a month where consumption becomes more intuitive, less structured, and deeply centered around leisure, relaxation, and summer exploration. The most effective campaigns embrace simplicity, warm tones, humor, and a friendly, feel-good atmosphere. Tourist traffic is at its peak, making outdoor formats especially impactful, particularly in high-footfall areas.

Key Dates:

August 12 : Total solar eclipse
August 15: Assumption
August 29: International dog day

September

September is a pivotal month for brands: back-to-school season, the return to work, new routines, and a sharp rise in purchasing decisions. It’s an ideal time to launch new products, strengthen brand communication, and run targeted campaigns aimed at families, students, and working professionals. Themes such as efficiency, safety, organisation, and innovation drive strong engagement during this period.

Check out our example of a back-to-school campaign for a home services company.

Key Dates:

September 1 : Back to school
September 5 to 6: Lille clearance sale
September 19-20 : European heritage days

October

October is a month where purpose-driven campaigns take centre stage, especially with Breast Cancer Awareness Month. Halloween adds a playful, creative twist, food, beauty, leisure, and social media activations. It’s a key moment for brands to strengthen their image while beginning to prepare for the most commercially intense period of the year: the holiday season.

Key Dates:

October 1 : Breast cancer awareness month
October 25 : Start of winter time
October 31 : Halloween & School holidays

November

With Black Friday, Cyber Monday, and early Christmas shopping, consumers actively seek deals, exclusives, and high-value offers. November marks the true beginning of the holiday buying cycle, when purchase decisions accelerate. Shoppers look for the best bargains and start preparing their gift lists. Brands benefit most from combining digital campaigns, retargeting strategies, and in-store activations to maximise visibility.

Key Dates:

November 1: All Saints’ day
November 27 : Black friday
November 30: Cyber monday

December

December concentrates the highest commercial activity of the entire year: gift shopping, limited editions, Advent calendars, and premium seasonal products. Evening displays, illuminated formats, and sensory experiences perform particularly well in this highly competitive period. Campaigns must be sharp, attractive, and easy to recall to effectively guide consumers through their festive purchases.

Download the Advent calendar advertising concept, designed to inspire compelling, irresistible end-of-year campaigns.

Key Dates: