Marketing Calendar 2025

Published : 11/01/2024 09:33:56 Updated : 11/06/2024 02:02:41 Seasonal : Don't miss the dates

Équipe Adintime

Pôle Marketing

For businesses aiming to make a strong impact, planning communication efforts in advance is essential. The 2025 Marketing Calendar provides a comprehensive view of key dates and includes ideas for advertising campaigns tailored to major events in France. From Valentine’s Day to back-to-school season, we offer inspiring campaigns to help you engage your audience at every opportunity throughout the year.

Download your 2025 Marketing Calendar PDF to make planning easy and efficient all year long.

Article Overview: 2025 Marketing Calendar

January Marketing Calendar
February Marketing Calendar
March Marketing Calendar
April Marketing Calendar
May Marketing Calendar
June Marketing Calendar
July Marketing Calendar
August Marketing Calendar
September Marketing Calendar
October Marketing Calendar
November Marketing Calendar
December Marketing Calendar

January

January is a fresh start for businesses, making it an ideal time to launch attractive offers and build customer loyalty. Take advantage of this new-year energy to capture the attention of consumers looking for great deals.

Key Dates:

January 1: New Year’s Day
January 6: Epiphany
January 8: Start of Winter Sales

Download the 2025 Marketing Calendar PDF to plan your early-year campaigns! 👇

February

February is all about Valentine’s Day, making it a perfect time for campaigns focused on love and gift-giving. This month is especially beneficial for brands in cosmetics, jewelry, and perfume.

In our marketing calendar, you'll find an example of a Valentine’s Day campaign for a luxury cosmetics brand.

Key Dates:

February 2: Candlemas
February 8: Start of Winter School Holidays
February 14: Valentine’s Day
February 22: Agricultural Fair

March

March celebrates International Women’s Day, providing a great opportunity for companies to run campaigns that highlight equality and women’s leadership.

Key Dates:

March 2: Grandmother’s Day
March 4: Mardi Gras
March 8: International Women’s Day
March 20: International Day of Happiness
March 27: Start of Daylight Saving Time

April

With the return of spring, April is ideal for colorful, vibrant campaigns. Easter is also perfect for promotions centered around sweets and family activities.

Key Dates:

April 1: April Fool’s Day
April 5: Start of Spring School Holidays
April 13: Paris Marathon
April 20: Easter

May

May is packed with celebrations, including Labor Day and Mother’s Day.

Key Dates:

May 1: Labor Day
May 4: Star Wars Day
May 8: Victory in Europe Day
May 17: European Night of Museums
May 25: Mother’s Day & Roland Garros

June

June is marked by the celebration of Music Day, an excellent chance for beverage and entertainment brands to connect with the festive spirit of summer.

Check out our example of a Music Day campaign for a Ginger Beer brand in Marseille

Key Dates:

June 9: Whit Monday
June 15: Father’s Day
June 21: Music Day & Summer Solstice
June 25: Start of Summer Sales

July

July is the month of Bastille Day, a great opportunity to boost sales and promote your brand in a celebratory atmosphere.

Key Dates:

July 4: Baccalaureate Exams
July 5: Tour de France
July 14: Bastille Day

August

In August, many people in France are on vacation, but it’s the perfect time to start teasing your back-to-school campaigns and introduce upcoming products.

Key Dates:

August 8: International Cat Day
August 15: Assumption Day
August 29: International Dog Day

September

September means back to school and back to work, giving brands a unique opportunity to offer practical solutions to help kick off the new season smoothly.

Check out our example of a back-to-school campaign for a home services company.

Key Dates:

September 4: Back to School
September 6-7: Lille Flea Market
September 20-21: European Heritage Days
September 22: First Day of Autumn

October

With Halloween at the end of the month, October is perfect for campaigns focused on celebrations, decorations, and festive treats.

Key Dates:

All month: Breast Cancer Awareness Month (Pink October)
October 5: Grandfather’s Day
October 18: Start of Fall School Holidays
October 26: Daylight Saving Time Ends
October 31: Halloween

November

November is all about Black Friday, making it a prime time for major promotions and sales.

Key Dates:

November 1: All Saints’ Day
November 11: Armistice Day
November 28: Black Friday

December

December is the month of Christmas and end-of-year festivities, a peak period for sales. Highlight your holiday products and offer special deals for gift-giving.

Key Dates: