Top 30 best ads musics

Published : 11/18/2024 16:32:27 Updated : 07/15/2025 09:17:10 The Media Buying Academy : Basics to get started

Lise Dumonteil

Pôle Marketing

As soon as you think of this brand, the first few notes of the song used in the TV commercial pop into your head… Or the other way around — the melody brings the product straight to your mind. That’s the power of advertising music. When chosen well, it has a huge impact on consumers, who end up associating it strongly with the brand, service, or product it promotes. Sometimes we even forget that some of these songs weren’t originally made for ads at all.

So without further ado, here’s our selection of 30 iconic ad songs.

Article summary: Memorable music in ads

Our favorite ad songs of 2025
Popular ad songs in 2024
Feel-good ad music
One song, two campaigns
Enchanting ad soundtracks
A touch of K-pop
Songs used by banks, insurers, and telcos
Baby you can drive my car
French elegance
The American dream
A little folk, a little pop
Upbeat tunes
Classical music in advertising

Our Favorite Ad Songs of 2025

Intermarché and the Music Behind the Bling-Bling Shrimp Ad

In 2025, Intermarché made an impression with its “bling-bling shrimp” commercial. Behind the humor and absurdity, the brand calls out the high prices of fresh products. But what really stuck with us was that club-style soundtrack that gave us a nostalgic vibe.

The chosen track, Silhouettes by Warner Chappell Production Music, adds a catchy rhythm and quirky tone that fits perfectly with the ad’s mood.

In short, this is the kind of ad we like.

Here’s the ad:

Among Intermarché’s 2025 ad soundtracks we loved this year, another highlight was the ad featuring Gabriel, who suddenly becomes super popular at school. Why the sudden attention? We’ll let you watch to find out, but trust us — the twist is worth it.

What really stood out was the music: Mexican Paradise by Claude Bolling, from the soundtrack of the film Le Magnifique.

A retro pick that gives the ad a ton of charm. The tune brings a light, cinematic feel that’s perfectly in sync with the scene. A great choice — both in storytelling and in sound.

Lacoste – Play with Icons

We love the style and visuals in Lacoste’s ads, and we really enjoyed the music in their latest campaign, “Lacoste – Play with Icons.”

Lacoste 2025 ad soundtrack: La belle affaire by Forever Pavot

BNP Paribas – Roland-Garros 2025

Over at Roland-Garros, BNP Paribas pays tribute to the ball kids with a heartfelt campaign. We follow Elio and Maxine, two teens trying out for the team, in a beautifully directed film by Willie Beamen. What really stays with you is the music: Si tu m’aimes demain by Iliona. A delicate, almost dreamlike track that gives the spot real emotional depth. With a mix of tenderness, commitment, and strong storytelling, BNP Paribas captures attention effortlessly. This ad leaves a mark without overdoing it.

Popular Ad Songs in 2024

J'adore – Dior – Rihanna "Love on the Brain"

In September 2024, Dior’s J’adore launched a powerful and stunning campaign starring global icon Rihanna. Through the artistic lens of Steven Klein, Rihanna embodies bold and free-spirited femininity, enhancing the golden essence of J’adore. The soundtrack, “Love On The Brain” — one of Rihanna’s best-known songs — accompanies this unforgettable ad.

Renault featuring Zaho de Sagazan

Renault took flight in its campaign for the Rafale E-Tech Full Hybrid 2024, highlighting innovation and aspiration. With the slogan “It’s by aiming higher that we reinvent ourselves,” the campaign references the legendary aircraft Rafale, symbolizing excellence. The soundtrack, “La Symphonie des éclairs” by Zaho de Sagazan, adds an electrifying and dreamlike touch to this visual journey.

The “Happy” Vibe from Kinder

Early in 2024, Kinder released a campaign celebrating life’s simple joys: the pleasure of chocolate, the excitement of discovering a toy, and — above all — family togetherness. The ad’s soundtrack, “Happy” by Pharrell Williams, is a true anthem of joy, adding to the bright, positive energy. It’s a reminder that sometimes, happiness really is simple.

Peugeot E-208 Electric 2024 – “Ms. Jackson” by Outkast

In the ad for the new 2024 Peugeot E-208 Electric, the music “Ms. Jackson” by Outkast perfectly reflects the bold and assertive tone of the message. Just like the song, the campaign encourages viewers to ignore outside expectations — trends, influences, conventions — and follow their own path. The high-energy beat and confident attitude accompany the driver as she chooses her own road, reflecting the E-208’s core values: boldness, independence, and self-expression.

Feel-Good Ad Music

Nutella – “Glorious” by Andreas Johnson

Released in 2021, this ad from the hazelnut spread giant featured one of its iconic feel-good tracks: "Glorious" by Andreas Johnson, along with the tagline “Say hello to the ones you love.” It wasn’t the first time Nutella used this song — back in 2003, the brand reminded us that "kids need energy to be kids.”

iPod Nano – “1234” by Feist

Back in 2007, Apple’s famous hands introduced us to the iPod Nano to the sweet tune of "1234" by Feist. iPod Nanos may no longer be in production, but the song still makes us want to own one. Ever listened to the full track past the first verse?

iPhone X – “All Night” by Big Boi

Apple has mastered the art of unforgettable ad music. In 2017, they showed us how the iPhone X brought messages to life through Animoji, all set to the beat of "All Night" by Big Boi.

Häagen-Dazs – “Come Get It Bae” by Pharrell Williams ft. Miley Cyrus

Nothing beats a summer hit when it comes to selling ice cream. That’s exactly what Häagen-Dazs went for with "Come Get It Bae" by Pharrell Williams ft. Miley Cyrus — a sunny, playful choice to match their indulgent vibe.

One Song, Two Campaigns

Here are two commercials that used the exact same song. Risky? Maybe. And yet, "Shut Up and Let Me Go" by The Ting Tings seems just as inseparable from Fanta as it is from Apple’s iPod silhouettes. Which brand comes to your mind when you hear it?

iPod – “Shut Up and Let Me Go” by The Ting Tings

Aired in 2008.

Fanta – “Shut Up and Let Me Go” by The Ting Tings

Aired in 2009.

Enchanting Ad Soundtracks

La Petite Robe Noire – “These Boots Are Made For Walkin’” by Nancy Sinatra

A song about boots used to sell a little black dress perfume? That’s the unexpected twist behind Guerlain’s campaign for La Petite Robe Noire. But it makes sense — Nancy Sinatra’s outfit in the music video for "These Boots Are Made For Walkin’" totally fits the ad’s glam theme. Is that why Guerlain made this their signature of glamour and elegance since 2012? We’ll let you decide.

A Touch of K-pop

Surface Pro 3 – “I’m the Best” by 2NE1

Many K-pop fans were surprised to hear the hit song "I’m the Best" by South Korean group 2NE1 in this 2014 ad for Microsoft’s Surface Pro 3. A bold choice that made the product stand out — globally.

Samsung Galaxy S20 FE – “Dynamite” by BTS

A little less surprising, but still exciting for fans — Samsung featured the global phenomenon (and brand ambassador) BTS in its Galaxy S20 FE ad, set to their upbeat pop-disco track "Dynamite.”

Songs Used by Banks, Insurers, and Telcos

Music in ads for banks and insurance companies is all about building trust. The right soundtrack can help convey reliability, strength, or freedom — exactly what these services want to highlight.

AXA – “Beggin’” by Frankie Valli

AXA chose the classic "Beggin’" by Frankie Valli & The Four Seasons for its 2009 home assistance service ad. Whether or not you agree with the choice, you probably can’t hear the song without thinking of AXA.

MAE – “You Were a Lion” by Happy Campers

What better way to show strength than with a song that literally says it? That’s what MAE went for in 2012, using "You Were a Lion" as background music to highlight its protection and power.

Crédit Agricole – “Whatever” by Oasis

“I'm free to be whatever I – whatever I choose.” This lyric sums up Crédit Agricole’s message since 2011: giving people the freedom to choose their own path. The ad is powered by "Whatever" by Oasis.

La Banque Postale – “Island In The Sun” by Weezer

Freedom of choice also means alternative rock, apparently. That was La Banque Postale’s thinking back in 2009, when it made "Island In The Sun" by Weezer its musical emblem of banking freedom.

Banque Populaire – “Free” by Stevie Wonder

It’s true — many banks love to promote the feeling of freedom their services offer. Banque Populaire nailed that concept with the timeless track "Free" by Stevie Wonder.

Bouygues Telecom – “The Keys” by Talisco

To convey reliability with a modern edge, Bouygues Telecom turned to indie rock in 2015, using "The Keys" by Talisco to promote its 4G network’s strength and coverage.

Baby You Can Drive My Car

Renault Captur – “Midnight City” by M83

There’s nothing quite like a touch of synth-pop to go for a drive. Listening to "Midnight City" by M83 behind the wheel of a Renault Captur? That’s exactly what the brand offered in its 2013 ad.

Volkswagen T-Roc – “Are You Gonna Go My Way” by Lenny Kravitz

Bold and rebellious, Volkswagen captured the spirit of the T-Roc in this 2018 campaign using the rock anthem "Are You Gonna Go My Way" by Lenny Kravitz.

French Elegance

Dim Tights – “The Fox”

Did you know that the famous “Pa-pa pa-pa pa-paaa” jingle from Dim tights commercials — heard since 1969 — actually comes from the film "The Fox," released in 1967?

Ultra Doux by Garnier – “Zou Bisou Bisou” by Gillian Hills

Softness and lightness for your hair — that’s the promise behind Garnier’s Ultra Doux campaign, which has been set to the sweet tune of "Zou Bisou Bisou" by Gillian Hills since 2018.

The American Dream

Française des Jeux – “Don't Stop 'Til You Get Enough” by Michael Jackson

Who doesn’t imagine themselves as a millionaire the moment they hear "Don't Stop 'Til You Get Enough" by Michael Jackson? That’s exactly the idea Française des Jeux has been pushing since 2008 — don’t stop until you’ve got enough.

Nike – “A Little Less Conversation” by Elvis Presley (Remixed by Junkie XL)

“A little less conversation, a little more action.” The perfect lyrics for a sports brand like Nike. In this energetic campaign, players battle it out to the beat of the Junkie XL remix of Elvis Presley’s "A Little Less Conversation.”

Caprice des Dieux – “Just the Two of Us” by Grover Washington Jr.

Stranded on a deserted island — just you, your other half, and a Caprice des Dieux — all to the tune of "Just the Two of Us" by Grover Washington Jr. That’s the winning formula Bongrain has been using since 2009.

A Little Folk, A Little Pop

Carrefour – “Prayer in C” by Lilly Wood & The Prick (Remixed by Robin Schulz)

Back in 2015, Carrefour set the tone for optimism with its campaign soundtrack: "Prayer in C" by Lilly Wood & The Prick, remixed by Robin Schulz. The chilled rhythm and hopeful lyrics matched perfectly with the brand’s positive messaging.

Upbeat

Tourtel Twist – “Beam Me Up” by Hawa

Tourtel Twist brings people together through alcohol-free beer — all to the cosmic groove of "Beam Me Up" by Hawa. A light, feel-good track for a drink meant to be shared.

Boulanger – “Dance Apocalyptic” by Janelle Monáe

In 2016, Boulanger showed its ambition to bring joy to its customers — with an ad powered by the high-energy rhythm of "Dance Apocalyptic" by Janelle Monáe.

Classical Music in Advertising

Classical music remains a go-to for advertisers when it comes to TV commercials. It carries strong emotional weight, adds elegance, and — bonus — many compositions are now in the public domain, which means no licensing fees to pay.