- Car, Culture, News
- Type of advertising
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Introduction to the TV show BFM TV - RMC Découverte
RMC Découverte is "The channel that explores, in a spectacular, disproportionate, XXL way."
RMC Découverte's programming schedule is divided into 3 main themes: Construction / Mechanics / Adventure.
- Construction highlights include Chalets sur-mesure, Voiture à Vendre and Titans des neiges : Engins XXL.
- The Mechanical theme includes Top Mecanic, Vintage Mecanic and Wheeler Dealer.
- The Adventure theme's flagship programs are : J'irai dormir chez vous, Seuls face à l'Alaska and Chercheurs d'Opale.
Some figures on RMC Découverte:
- 6.2 M viewers per day
- 1st TNT channel for Men (excluding news)
- Voted France's favorite TNT channel and the channel on which we learn and discover the most
Source: Médiamétrie Médiamat - Average September 2022 - April 2023
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Advertise on TV with the best rates on RMC Découverte
TV advertising for the RMC Découverte channel
With 7 themes on a sponsored evening over 4 weeks (with 100 attendances over a month). Monday is convoy theme, Tuesday focuses on mechanics, construction trades will be programmed on Wednesday, engine programmes will be on Thursday, history topics will be on Friday, discovery and exploration of new territories evenings will be programmed on Saturday and to unearth the most beautiful treasures book your Sunday!
The mechanism of this sponsorship offer, example:
- In a typical week: there are 5 trailers on D-2 of the prime from 2pm to 3am, 5 trailers on D-1 of the prime from 2pm to 3am and 5 trailers on D-Day of the prime with 10 billboards at the entrance and exit of the 5 programmes of the evening.
The Day Offers:
To benefit from a captive and loyal audience for RMC Découverte reruns and documentaries. The "DAY" offer, with 112 viewers, is in the 12-4pm time slot, while the "ACCESS" offer, with 168 viewers, is in the 4-9pm time slot.
The operation of these two offers:
- The DAY offer includes 4 billboards from 12pm to 2pm.
- The ACCESS offer includes 6 billboards from 2pm to 9pm.
This offer provides you with a unique presence, at the top or bottom of the advertising screen and in each advertising break of the prime time on RMC Découverte.
Here is the mechanism of this sponsoring:
- For the 1st episode, from 9pm to 10pm, this offer broadcasts 2 spots during the commercial break.
- The 2nd episode has the same function but from 10pm to 11pm.
- And the 3rd episode, from 11pm, also offers 2 spots during the commercial break.