- Car, Culture, News
- Type of advertising
RMC Découverte is "The channel that explores, in a spectacular, disproportionate, XXL way."
RMC Découverte's programming schedule is divided into 3 main themes: Construction / Mechanics / Adventure.
Source: Médiamétrie Médiamat - Average September 2022 - April 2023
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With 7 themes on a sponsored evening over 4 weeks (with 100 attendances over a month). Monday is convoy theme, Tuesday focuses on mechanics, construction trades will be programmed on Wednesday, engine programmes will be on Thursday, history topics will be on Friday, discovery and exploration of new territories evenings will be programmed on Saturday and to unearth the most beautiful treasures book your Sunday!
The mechanism of this sponsorship offer, example:
To benefit from a captive and loyal audience for RMC Découverte reruns and documentaries. The "DAY" offer, with 112 viewers, is in the 12-4pm time slot, while the "ACCESS" offer, with 168 viewers, is in the 4-9pm time slot.
The operation of these two offers:
This offer provides you with a unique presence, at the top or bottom of the advertising screen and in each advertising break of the prime time on RMC Découverte.
Here is the mechanism of this sponsoring: