RMC Découverte

Product Details

Topic
Car, Culture, News
Cover
France
Language
French
Target
B2C
Media
TV
Type of advertising
Sponsorship

RMC Découverte

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Introduction to the TV show BFM TV - RMC Découverte

RMC Découverte is a free national channel that offers entertainment and knowledge. RMC Découverte offers content on several themes with 3 main pillars: construction, mechanics and adventure!

Some figures on RMC Découverte:

  • RMC Découverte is ranked 9th in terms of audience ratings among all TV channels combined
  • In May 2021, the channel had 31.9 million French viewers, with a monthly prime-time record in the 25-49 age group with 1.8% audience share
  • It has 7 million viewers every day

Are you interested in RMC Découverte sponsorship advertising? Request a quote on our platform.



Advertise on TV with the best rates on RMC Découverte

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Product Details

Topic
Car, Culture, News
Cover
France
Language
French
Target
B2C
Media
TV
Type of advertising
Sponsorship

TV advertising for the RMC Découverte channel

Reward advertisements

With 7 themes on a sponsored evening over 4 weeks (with 100 attendances over a month). Monday is convoy theme, Tuesday focuses on mechanics, construction trades will be programmed on Wednesday, engine programmes will be on Thursday, history topics will be on Friday, discovery and exploration of new territories evenings will be programmed on Saturday and to unearth the most beautiful treasures book your Sunday!

The mechanism of this sponsorship offer, example:

  • In a typical week: there are 5 trailers on D-2 of the prime from 2pm to 3am, 5 trailers on D-1 of the prime from 2pm to 3am and 5 trailers on D-Day of the prime with 10 billboards at the entrance and exit of the 5 programmes of the evening.

The Day Offers:

To benefit from a captive and loyal audience for RMC Découverte reruns and documentaries. The "DAY" offer, with 112 viewers, is in the 12-4pm time slot, while the "ACCESS" offer, with 168 viewers, is in the 4-9pm time slot.

The operation of these two offers:

  • The DAY offer includes 4 billboards from 12pm to 2pm.
  • The ACCESS offer includes 6 billboards from 2pm to 9pm.

Programme Monitoring:

This offer provides you with a unique presence, at the top or bottom of the advertising screen and in each advertising break of the prime time on RMC Découverte.

Here is the mechanism of this sponsoring:

  • For the 1st episode, from 9pm to 10pm, this offer broadcasts 2 spots during the commercial break.
  • The 2nd episode has the same function but from 10pm to 11pm.
  • And the 3rd episode, from 11pm, also offers 2 spots during the commercial break.

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