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- B2B, B2C
- Radio, TV
- Type of advertising
Advertising Les Pros des Cryptos - BFM Business
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Introduction to the TV show BFM TV - Les Pros des Cryptos - BFM Business
The sponsorship offer of Les Pros des Cryptos (TV and radio) of BFM Business, a free national 24-hour news channel, allows you to sponsor the column of the same name, broadcast every Friday at 4:35 pm, on BFM Bourse. For about twenty minutes, Guillaume Sommerer gives the microphone to crypto experts, for a decoding of the crypto news in order to better understand and apprehend it.
Some figures on Les Pros des Cryptos
- 1.3 million weekly viewers on BFM Business TV / Radio: 890,000 viewers and 773 000 listeners.
- A qualified SPC+ audience: 50% Top Executives and 78% Top Income earners.
- A highly affinity-based audience with decision-makers (IA 111), senior executives (IA 109) and tradesmen (IA 117).
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The advertising campaign for Les Pros des Cryptos
The Crypto Pros sponsorship allows you to broadcast an 8-second billboard, 3 times a day from Tuesday to Thursday and 5 times on Friday. Your advert will thus benefit from 60 television appearances over a whole month and 60 radio appearances over the same period.