Sponsored ads are essentials when it comes to digital communication. Here is the question that keeps coming up: How much should I spend on Social Media Advertising? Almost every Facebook or Linkedin users are able to boost a post, but creating a successful social media ad campaign requires a true expertise.
You must reassure your audience
It can sound patently obvious but this reminder is very important: your page MUST be active while your social ads are running. You don’t need to post every 2 hours: you should focus on the quality of your content and the frequency of publication. These are the most important points. Posting once or twice a week can be quite enough to reassure your audience.
Invest to benefit from specialized expertise
Today, you can find countless tutorials & webinars that will allow you to get some great skills for free. These resources are very precious can be very helpful to plan your online marketing strategies but despite their high relevance, this content will never replace an expert. Experience is the key. Someone who has been working for years in this domain probably has faced failures and risks while you didn’t.
The entire structure of your campaign must be carefully built. From the content to budget optimization, each element must be handled and produced with the benefit of hindsight. The problem is that deadlines are getting shorter and shorter. Only professional experience can reduce the risks and help you select the most appropriate choice. In more concrete terms, an experienced designer will know how to catch your audience’s attention while a media buying expert will know how to optimize your budget to reach your target.
Here’s a little reminder: if you’re looking for an expert to launch your campaigns, don’t hesitate and just ask BBP, the brand’s business partner!