Instagram Story Ads: when your story becomes an advertisement

Published : 11/03/2020 11:59:51 Updated : 10/02/2023 13:32:23 Social Media

Équipe Adintime

Pôle Marketing

Whether you're a trend hunter, a photography enthusiast, or simply an Instagram user, we all watch the stories of our favorite accounts today. The Instagram Story advertising format continues to captivate and has become a major channel for social media advertising. What are its strengths? How can you use it optimally?

An Adaptable and Creative Instagram Story Ads Format

Initially developed by Snapchat, the Story format represents a true revolution in content sharing on social media. It has notably influenced the latest Facebook Ads format: Instant Experience.

Beyond its full-screen display, the Instagram Story format offers true flexibility. Video, photo, GIF, boomerang, a series of images - all these possibilities bring your content to life. The most creative teams even manage to offer playful formats to their audience.

Here are some examples of effective and creative stories:

Story Ads Campaign, Le Roi Lyon: An incredible visual creation with optimized targeting using the ThruPlay video option. It optimizes targeting so that long videos are viewed to the end.

Story Ads Campaign Dunkin’ Donut: Addition of polling features to engage the audience.

Story Ads Campaign, Spotify: Canva Stories that link to the Spotify platform

Stories Ads: Optimized Delivery in a Premium Setting

The Instagram Story format is the ultimate "awareness" format. It allows you to present your content in full screen without any other information around it. Therefore, it promotes memorization if configured with the right repetition rate.

This delivery mode is not unlike what is done for traditional display advertising. However, it gives a much more positive image to your brand. In fact, the ad does not disrupt the content viewed by a user but simply interposes itself between two stories. The user also has the immediate option to skip your content. This avoids the intrusive nature often associated with display advertising.

When it comes to statistics, the Instagram Story format clearly stands out in terms of impressions. With well-crafted targeting, you can achieve a highly optimized CPM (Cost Per Mille). A CPM that sometimes surpasses the performance of programmatic tools, all within a much more advantageous framework.

>>> Find the average prices for social media campaigns in 2020

The Instagram Story Ads advertising format has many compelling reasons to attract advertisers and a bright future ahead.

Do you want to set up an Instagram Story Ads campaign? Our teams will assist you in creating your sponsored Instagram story, request your quote!

>>> Also discover the In-feed advertising format on TikTok