Here are some tips to help you start your digital year right.
You can advertise on Instagram without creating an account.
A lot of advertisers don’t have the time or the ressources to create and spread content on 2 or more social media accounts. As a company or an association, you may have chose to only developp a Facebook Page. When you decide to launch a digital campaign, you may regret not being able to communicate on Instagram, because you didn’t choose to be on Instagram.
Don’t worry, there’s a very simple solution. When you create your ads, Facebook ask you if you want to push your ads on some Instagram placement, using your Facebook account. All you have to do is choose the “advertise as Facebook Page”. Instagram users will see your content and will be able to click on your links just like Facebook Users.
The same ad can be shown in timelines and stories
When you launch your campaign, you may not have your visual in every ad format. Once again, Facebook can help. When you create an ad based on a single image or video, you can also show it in the story placements.
You don’t have to ajust anything : you just need to select story placement. Your photo or video will show above the wording and your ad will use the whole surface of the mobile screen, just like a story.
Make sure that your visual respects the 20% text rule.
If you don’t use Facebook ads everyday, here’s a useful reminder : your image shouldn’t contain more than 20% text. This rule is quite difficult to check even for experienced graphic designers. Here is one of the most simple tips to know if your image matches this rule.
Just go to your ad manager and upload your image. Then, you just need to click on the crop image button. Facebook automatically starts analyzing the content of your image and tells you if your text size is ok.
Nb : if you have too much text on your image, you can still use it but your reach will be lower.
You can use your posts as content for your ads.
Some of your posts are sometimes very popular on social media. A quick buzz, a strong engagement, a lot of reactions… This will probably make you want to push your content and little bit further. Once again, there’s a great way to do it on Facebook.
Once your content goes viral, create your campaign and when you create your ad, click on the “use an existing ad” button. Then, you just need to pick your ad and set the audience.
You can use an older ad keeping previous likes, comments and shares.
This tip is quite similar to the previous one. The difference is that this one is about using a previous ad, not a post.
If you want to use a previous ad which got great results, you can do it very easily.
This works like a simple copy and paste. You just need to select your ad, then click on the “duplicate” button to create another ad. You will keep all the reactions that you got from your previous campaign if you don’t edit anything on your ad. If you change any text on the ad, or the image, you will loose every reaction.
We hope that these tips will help you saving time and getting great results from your best content on Facebook and Instagram.
Written by Raphaël