TikTok
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TikTok
TikTok is the rising social network among young audiences. With impressive growth (over 800 million active users worldwide), TikTok is an intriguing platform for developing an effective advertising campaign. Before diving in, it's essential to understand the codes and advertising formats available on the TikTok Ads platform. Explore the various formats and specifics of advertisements on the social network on our platform.
Advertising on social networks
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Advertising on TikTok Ads
In just a few years, TikTok has become one of the most influential and effective networks for the 15-25 age group. This video-sharing platform now has 800 million monthly active users worldwide, including 6.5 million in France.
The power of TikTok Ads:
- $176.9 million in revenue.
- 800 million users worldwide.
- 1.65 billion downloads: it is the 2nd most downloaded app in the world.
- On average, users stay connected for 45 minutes per day!
Advertising formats on TikTok Ads
Hashtag Challenges: Well-known among platform users, challenges are initiated by popular personalities or brands and engage their followers. The idea is to encourage users to use your hashtag, providing maximum visibility and strengthening the connection between users and your brand.
Brand Takeover: This format appears as soon as the app is opened. It can be a 3 to 5-second video or a static image.
In-Feed Ads or traditional format appears in users' video feeds. It is the most classic format, ranging from 5 to 60 seconds with an average CTR of 1% to 3%.
For each of these social networks, there are many other formats available.