In-Feed video
Ideal for getting started: your video appears between the videos in the “For You” feed.
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TikTok advertising
Short, vertical videos shown to an audience that discovers new places every day.
Campaigns from
€1,000 excl. VAT / month
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Fast response
Get a reply within 24–48 hours
Why advertise on TikTok?
On TikTok, people don’t just follow their friends: the app constantly serves up new videos, new places and new brands. Your ad is shown full screen, with sound, right in the middle of that feed. It’s the ideal place to build awareness among a young audience.
23.4Musers in FranceSource: We Are Social / Meltwater, Oct. 2025
1 h 33 minspent on the app every daySource: We Are Social / Meltwater, Oct. 2025
52%of the adult audience is aged 18 to 34Source: TikTok Ads Manager, April 2026
56%use it to search for brands or products (worldwide)Source: We Are Social / Meltwater, 2026
TikTok ad formats
Explore the ad formats available on TikTok. All formats are vertical videos; what changes is where they appear and who shares the video (you or a creator).
TopView
Ideal for a launch: the first video people see when they open the app.
Spark Ads
Ideal for boosting a video that has already been posted, by you or by a creator.
Branded challenge
Ideal for getting people involved around a hashtag.
Branded effect
Ideal for a filter or effect that users reuse in their own videos.
How do you create a video that works on TikTok?
On TikTok, an ad needs to blend into the feed alongside the other videos your target audience watches, so it’s important to adapt your video to the platform’s codes. Four simple rules make all the difference.
- Nail your hook: grab attention in the very first second with a gesture, a question or an instant result
- Shoot vertically : a smartphone is enough, and the tone should feel spontaneous
- Take care of the sound and subtitles : a trending track and on-screen text for people who watch with the sound off
- End with a clear call to action : Call, Book or Visit the store
How much does TikTok advertising cost?
Here are a few price benchmarks for the platform.
| Objective | Buying model | Average cost observed | Recommended monthly budget |
|---|---|---|---|
| AwarenessReach as many people as possible | CPMper 1,000 impressions | €3 to €8 | €1,000 to €2,000 excl. VAT |
| Video viewsGet your video watched | CPVper view of 6 seconds or more | €0.02 to €0.08 | €1,000 to €2,000 excl. VAT |
| TrafficDrive visitors to your website | CPCper click | €0.20 to €0.80, up to €35 in B2B | €1,500 to €3,000 excl. VAT |
Recommended starting budget on TikTok€1,000 / month
What our support includes
- Targeting and format recommendations
- Campaign setup and launch
- Optimisation while the campaign runs
- Report with the figures at the end of the campaign
How does a TikTok campaign with Adintime work?
- 1
Brief48h
Fill in the form or give us a call. An expert will call you back within 48 hours to clarify your objective.
- 2
Recommendation and quote
Formats, targeting, schedule and budget, all in a detailed, no-obligation quote.
- 3
Creation and launch
We prepare the visuals, copy and campaign setup. You approve everything before it goes live.
- 4
Monitoring and reporting
Adjustments while the campaign runs, followed by a report with the figures: reach, clicks, leads.
What SMEs say about us
We are committed to supporting every client through a successful campaign launch, from start to finish. Either we put you in direct contact with the media owner, or we guide you through it ourselves: the choice is yours.
Our latest advertisers
Marketing project
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Thank you for your support with our SMS campaign project. We were delighted to work with the ADinTime team.
An incredible time-saver!
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Before Adintime, I spent hours contacting media owners one by one to get quotes. The platform let me compare offers and launch my billboard campaign in just a few clicks. A truly intuitive interface for SMEs.
Tailored support
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With no in-house media agency, I was apprehensive about launching our first radio campaign. The Adintime team guided us every step of the way in choosing local stations. The follow-up is excellent and the results speak for themselves.
Further reading
Frequently asked questions
How much does TikTok advertising cost?
TikTok works on an auction basis: you pay per impression, per view or per click, depending on your objective. In France, expect to pay €3 to €8 per 1,000 impressions and €0.20 to €0.80 per click. That is often cheaper than Facebook or Instagram. The Adintime quote breaks down the media budget, video production if needed, and the management fees.
Do you need a professional video?
No, quite the opposite in fact. On TikTok, videos shot on a smartphone with a natural tone perform better than a highly polished commercial. The key is to shoot vertically, grab attention in the first second and add subtitles. If you don’t have a video, we can create one with you.
TikTok or Instagram: which should you choose?
TikTok is mainly about getting discovered: your videos are shown to people who don’t know you yet. Instagram is better suited to nurturing your relationship with customers who already follow you, with a wider range of formats (photos, stories, reels). You can of course combine the two, but we recommend using a different set of visuals on each platform.