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Introduction of the social media TikTok Ads: In-Feed Ads
TikTok is THE SOCIAL MEDIA channel to invest in this year. Why? Here are some arguments:
- 1.7 billion of worldwide active users
- 22 million French people use the app daily
- 1 hour: this is the average time spent each day on the platform in the world
- 72% of platform users are under 24 years old
- 3.5 billion downloads (excluding games) in the first semester of 2022
In feed ads format on TikTok
This TikTok ad format is presented natively in a user's feed (equivalent to Snapchat or Instagram stories). This type of video has the advantage of being able to redirect a user to a landing page or an application (depending on the objectives).
Why use In-feed Ads on TikTok?
TikTok Ads in feed is a great ad format to engage, convert users or drive traffic to a website. Also, It can enable small or medium-sized businesses to get into this market with controlled costs.
TikTok In-feed Ads rates
Request a quote to get TikTok advertising rates.
Your social media campaign optimised on TikTok Ads: In-Feed Ads
Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.
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Check out other TikTok ad formats
The In feed Ads format is not the only one available on TikTok. Check out other existing ad formats on this platform:
- Top View: the video is launched directly once opening the application by being integrated into the user’s feed. Possibility to send Tiktokers to another TikTok page or on a website landing page.
- Brand Takeover: this format allows you to launch a 3 to 5 second video instantly once users open their application.
- Hashtag Challenge: this ad format will challenge TikTok users and encourage them to share content on their profile on behalf of your brand / business with the created hashtag. It’s an excellent communication strategy to rejuvenate a brand and give it back an accessible and funny image.
- Branded effects: As Instagram or Snapchat, it is possible to create personalized and tailor-made filters for a brand. Platform users will then be able to use and share the filter on their own accounts. Ideal for retail or cosmetics companies!